People’s Party of Canada leader Maxime Bernier delivers an address at the PPC National Conference in Gatineau, Que. on Sunday, Aug. 18, 2019. THE CANADIAN PRESS/Justin Tang

Third-party buys billboard to promote Bernier’s anti-mass immigration stance

Advertising group True North Strong & Free Advertising Corp. paid for the billboards

Billboards with Maxime Bernier’s face and a slogan advocating against mass immigration cropped up Friday in several major Canadian cities.

The ads, which were seen in Halifax, Regina and Vancouver, prompt people to vote for the People’s Party of Canada and read “Say NO to Mass Immigration.”

A third-party advertising group, True North Strong & Free Advertising Corp., paid for the billboards.

According to a filing with Elections Canada, the third-party group is run by Frank Smeenk, the chief executive of a Toronto-based mining exploration company.

The group filed interim financial returns with Elections Canada that show it spent $59,890 on billboards in “select cities in Canada” and received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Earlier this week, Smeenk declined to comment on the billboard beyond what appeared in the Elections Canada filing. The Canadian Press attempted to reach Smeenk again on Friday, but he did not respond.

ALSO READ: Maxime Bernier tells party faithful he will make it into the leaders’ debates

Similarly, messages left at Bassett & Walker were not returned.

The People’s Party of Canada also did not immediately respond to a request for comment Friday, but it said in a statement to other media it is not associated with the group that has put up the billboards and that they had not been in contact with the third party.

Bernier has advocated lower immigration to somewhere between 100,000 to 150,000 people per year, much lower than the current target of 330,800 for 2019 set by the federal government. He’s also said he would impose a values test on people trying to immigrate to Canada.

Local politicians in Halifax weighed in as images of the billboards spread Friday.

Nova Scotia Premier Stephen McNeil said on Twitter, “I welcome everyone to Nova Scotia — but I don’t welcome this negative, divisive tone.”

Local Liberal MP Andy Fillmore was more direct: “How about no to Maxime Bernier, instead,” he wrote. “There’s no place in Nova scotia for the PPC’s politics of fear (and) division.”

The purchase by the True North Strong & Free Advertising Corp. is the latest is a series of ad buys from third-party groups.

Before the start of the pre-election period June 30, several groups spent hundreds of thousands of dollars on TV advertising, notably during the NBA Finals.

Earlier in the summer, other billboards targeting Public Safety Minister Ralph Goodale popped up in his Regina riding, also the product of a third-party group, the Canada Growth Council.

Christian Paas-Lang, The Canadian Press

Like us on Facebook and follow us on Twitter.

federal election 2019

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Abbotsford’s ‘virtual’ Canada Day event includes pet parade and entertainment

Month-long celebration also features cultural and family activities

Envision Financial, Coast Abbotsford team up for health care workers

Pair of organizations partner to provide free and discounted rooms for local workers during COVID-19

Gabriel Klein’s sentencing delayed until September

Man convicted of killing Abbotsford high school student Letisha Reimer was set for June

Abbotsford Quilters’ Guild recognized for support of young-parent program

Group a recipient of Partnership Award from B.C. Principals’ and Vice-Principals’ Association

New book details 1893 murder in Abbotsford and 2 trials that followed

Farmer John Marshall was found dead on his Sumas Prairie property

Dr. Bonnie Henry given new name in B.C. First Nation ceremony: ‘one who is calm among us’

The provincial health officer was honoured in a May 22 ceremony at elementary school in Hazelton

Facing changes together: Your community, your journalists

New platform allows readers to make a one-time or ongoing donation to support local journalism

B.C. man with Alberta plates gets car keyed and aggressive note

Some out-of-province people are finding hostile reception due to COVID-19 worries

B.C. drive-in theatre appeals COVID-19 concession rules, 50-car limit

With 50 cars and the removal of concession sales, drive-in owner says theatre might have to close

COVID-19: B.C. grants aim to stabilize sexual assault recovery programs

$10 million fund not yet ready to take applications

B.C. mom’s drug-pricing petition on behalf of son garners thousands of signatures

Petition geared to gaining access to new medicines drew support of Chilliwack-Hope MP Mark Strahl

‘Paralyzed by fear’: B.C. woman details anxiety, grief at Italian relief hospital

Sheila Vicic spent two months in Italy as the country grappled with COVID-19

CAMH survey looks at binge-drinking, financial anxiety during COVID

Alcohol may be used as a coping mechanism for those whose careers may have been sidelined due to the pandemic

Half of Canadians say governments are hiding something about COVID-19: poll

More than a third of people believe the virus was created in a lab

Most Read