Facebook’s new Ad Library reveals spending related to politics in Canada.

Incumbents in Abbotsford ridings heavily outspending challengers on Facebook

Liberal Jati Sidhu, the incumbent in Mission-Matsqui-Fraser Canyon, has spent the most, by far

Fewer than half of the men and women seeking to represent Abbotsford residents in Parliament have turned to Facebook to persuade voters during this campaign

A library created by the social media giant following legislation designed to improve online transparency of political ad buys shows only four of the 11 candidates campaigning in the Abbotsford and Mission-Matsqui-Fraser Canyon ridings have spent money on Facebook in the past month.

The highest spender, by far, has been Jati Sidhu, the Liberal incumbent in Mission-Matsqui-Fraser Canyon. Sidhu, who faces a tough test to defend his seat, had spent $13,004 on 87 different advertisements as of Wednesday morning. No one else in the riding has spent money on Facebook ads during the campaign. Conservative Brad Vis, who narrowly lost to Sidhu in 2015, said he is focused on door-to-door campaigning.

The neighbouring Abbotsford has seen three candidates spend on Facebook ads, but nowhere close to the scale of Sidhu.

Conservative incumbent Ed Fast had spent $2,726 on 29 advertisements. The NDP’s Madeleine Sauve, meanwhile, has spent under $100, on two ads – both of which have begun to run within the last week.

In Mission-Matsqui-Fraser Canyon, both John Kidder and the Conservative riding association had ads taken down in June after they were posted without a disclaimer that had just become necessary for political ads. Both Kidder and the Conservatives spent less than $100.

Facebook’s Ad Library also allows users to see just what messages each candidate is paying to spread.

See the ads:

Sidhu

Fast

Sauve

Heffernan

——-

Kidder

Conservatives

Do you have something to add to this story, or something else we should report on? Email:
tolsen@abbynews.com


@ty_olsen
Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

‘Unusual smell in water’ not a health concern, says City of Abbotsford

Odour is just temporary due to treatment-plant maintenance, city says

‘Agitated’ man pulls out knife on 3 people in Abbotsford

Witnesses sought for incident on Monday night near city hall

Man charged with hit-and-run that killed pedestrian in Abbotsford

Man in his 50s died after being struck by vehicle on Highway 11 in October 2019

Fraser Valley Bandits reflect on 2020 turnaround

Abbotsford-based CEBL team goes from worst to almost first at Summer Series

Vedder River gets reprieve from gravel removal this summer

Applications withdrawn by river management committee and process concluded for 2020

Man, 54, charged in connection with fatal attack of Red Deer doctor

Doctor was killed in his walk-in clinic on Monday

One dead as fish boat sinks off southern Vancouver Island

Shawnigan Lake-registered Arctic Fox II went down off Cape Flattery, west of Victoria

42 more people test positive for COVID-19 in B.C.

The province has recorded no new deaths in recent days

Joe Biden selects California Sen. Kamala Harris as running mate

Harris and Biden plan to deliver remarks Wednesday in Wilmington

Displaced tenant ‘heartbroken’ to find Langley City condo robbed after fire

Wedding rings of Michelle Buchan’s have since been recovered, but much is still missing

Canucks fan risks life to celebrate at Surrey intersection

‘All fun and games until somebody falls out an open side door of the van’

FoodMesh taking its emergency food recovery project nationwide

Pilot project in Chilliwack helped show that food surpluses could be diverted to charities in need

Lawsuit launched after Florida child handcuffed, booked and briefly jailed

Suit alleges “deliberate indifference” to what should have been handled as a behavioural issue

Most Read