(Black Press Media files)

Health Canada tightens marketing requirements for opioid prescriptions

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses

The federal government is adding more restrictions on how opioids can be marketed in Canada.

The move, announced Monday, comes as the country has seen more than 9,000 overdose-related deaths between January 2016 and June 2018.

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses.

B.C. has been the province hardest hit by the crisis: in 2018 alone, 1,489 died as a result of overdoses, with fentanyl to blame for 85 per cent of the deaths.

The new Health Canada guidelines state that all pamphlets, ads and marketing materials for opioids sold in Canada must only contain federally-approved statements.

The statements must all come verbatim from the Health Canada authorized product monogram and “convey the benefits and risks of opioids in a balanced way.”

The new rules apply to all Class B opioids equal to or stronger than morphine.

The announcement coincided with the launch of an online portal to stop the “illegal marketing of drugs and devices,” and months after Health Canada began requiring warning stickers on opioid prescriptions

READ MORE: Health Canada to require warning stickers on all opioid prescriptions

READ MORE: B.C. opioid overdoses still killing four people a day, health officials say

“I am deeply concerned by the ongoing opioid crisis, which is affecting Canadians from all walks of life. I recognize that advertising can influence the prescribing practices of health care professionals,” said federal Health Minister Ginette Petitpas Taylor.

“Today’s announcement will help us to ensure that health professionals are getting only factual information about these products, so that they can provide the best possible support to their patients.”


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Man pleads guilty to Surrey crash that killed two Abbotsford women

Sarah Dhillon and Paige Nagata died following head-on collision on Nov. 4, 2018

VIDEO & SLIDESHOW: B.C. Horseshoe Association hosts Abbotsford tournament

B.C. International Highwayman Open runs on Saturday and Sunday

Fire breaks out in Abbotsford home

Crews were able to quickly douse the fire and save the structure

Recent food symposium aims to create ‘valley food culture’

Event held in Abbotsford drew 100 people form local food community

Man arrested after police standoff and fire at Abbotsford home

Suspect allegedly breached conditions to not be near victim or her home

Rescuers finally persuade Eiffel Tower climber to come down

The official said the man was ‘under control and out of danger’ on Monday night

LETTER: Fletcher ‘blurs reality’ on B.C. union public construction

Bridge, highway projects awarded to companies, not unions

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Federal government funds millions to help B.C. police spot drugged driving

Many police departments have expressed wariness about using the only government-approved roadside test

Judge: Mississippi 6-week abortion ban ‘smacks of defiance’

The new law would prohibit most abortions once a fetal heartbeat can be detected

On-duty Vancouver cop facing dangerous driving charges after cyclist hit

The woman was taken to hospital with minor injuries

Oil companies, 24-cent gap between B.C., Alberta to be focus of gas price probe

Premier John Horgan called the spike in gas prices ‘alarming’

Growing coffee, tea, lemons and papayas in the Fraser Valley

‘Anything that is grown anywhere on the planet we can grow’

Motorcycle deaths spike 50% since 2017

Riders were most likely fatally crash on the weekends compared with the rest of the week

Most Read