B.C. hip hop artist signs with international label

B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A 45-metre cell tower has been proposed on Simpson Road in west Abbotsford. (City of Abbotsford)
45-metre cell tower proposed for Simpson Road in Abbotsford

Installation to be on private farm land near Aldergrove border

....
Abbotsford’s Phulka drops match at Olympics qualifier

Jasmit Singh Phulka fails to punch his ticket to Tokyo after opening round loss

Dr. E. Kwok administers a COVID-19 vaccine to a recipient at a vaccination clinic run by Vancouver Coastal Health, in Richmond on April 10, 2021. (THE CANADIAN PRESS/Jonathan Hayward)
Vaccination clinics now open to 18+ in Abbotsford

Community considered one of B.C.’s hotspots for COVID-19

...
Fraser Valley Bandits team with Fraser Health to encourage vaccination

Professional basketball team urges those qualified to receive shot to ease life back to normalcy

Damian Dutrisac went missing while fishing the Fraser River on May 7, 2021. (Facebook/ Damian Dutrisac)
GoFundMe campaign started for missing Fraser fisherman

Anyone with ‘a boat, time, or a drone’ to search the Fraser on May 12 is being asked to help

A bullet hole is seen in the windshield of an RCMP vehicle approximately 4 km from Vancouver International Airport after a one person was killed during a shooting outside the international departures terminal at the airport, in Richmond, B.C., Sunday, May 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Homicide team IDs man in fatal YVR shooting as police grapple with spate of gang violence

Man, 20, charged in separate fatal shooting Burnaby over the weekend

The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)
Majority of council salutes new flag for Salmon Arm

Two councillors raise concerns about logo being too corporate for a flag

(Pixabay)
B.C. doctors could face consequences for spreading COVID misinformation: college

College says doctors have a higher level of responsibility to not spread incorrect information

Trina Hunt’s remains were found in the Hope area on March 29. Her family is asking the public to think back to the weekend prior to when she went missing. (Photo courtesy of IHIT.)
Trina Hunt’s family appeals to killer to step forward after remains found in Hope

Cousins also ask Hope residents to think back to weekend Port Moody woman was in the area

Prime Minister Justin Trudeau receives his COVID-19 AstraZeneca vaccination in Ottawa, Friday, April 23, 2021. THE CANADIAN PRESS/Adrian Wyld
75% of Canadians need 1st vaccine dose to have more normal summer: Trudeau

The country is on track to hit a major milestone on the road to COVID-19 herd immunity Tuesday, with 40% vaccinated with a 1st dose

A black bear, dubbed Huckleberry by Deep Cove, B.C., residents died on July 31, 2020, after becoming conditioned to food and humans. (North Shore Black Bear Society photo)
Fewer dead bears, more fines: Advocates call for B.C. conservation officer reform

B.C. Bear Alliance wants to see body cameras on conservation officers after more than 600 black bears were killed this past year

Minister of Health Patty Hajdu responds to a question during question period in the House of Commons on Parliament Hill in Ottawa. THE CANADIAN PRESS/Sean Kilpatrick
Drug users were shut out of Vancouver’s decriminalization proposal, critics say, demanding redo

The coalition is asking the city to raise the proposed drug thresholds from a 3-day supply

David and Julie Kaplan with their children Estelle and Justin. (Special to The News)
COVID-19 border closure stops B.C. family’s cross-country move

Maple Ridge couple, two kids, turned away at New Brunswick border

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read