British Columbia’s oldest and largest private community college has undergone a renaissance with a new brand and look for its web site, campus locations and advertising.
Sprott Shaw College has dropped ‘community’ from the name Sprott-Shaw Community College that has been synonymous with private post secondary education since 1903.
Sprott Shaw College has adopted the slogan Learning With Purpose since 1903 as it continues to provide additional flexibility and service for students. Proof points include more industry approved courses, training to meet national standards with global relevance, rolling start dates, smaller class sizes, streamlined admissions requirements and teaching that embraces innovative technologies.
Sprott Shaw partnered with DDB’s specialist brand group, Karacters Design to redefine the brand’s positioning and create a new brand identity, which includes a new logo, campus design, and revamping the Sprott Shaw website. The familiar red and black motif used in the former Sprott-Shaw Community College collateral has given way to shades of blue and a Sprott Shaw College logo that is a modern interpretation of compass points.
“We want to capitalize on more than a century of delivering relevant education while bringing to life our dedication to providing a fast, focused and direct way to a new job or career while being a warm, inclusive, close-knit family,” says company president Patrick Dang. “Most of all, we want to show that we offer credible, relevant and respected education delivered in a modern way and that we are not slow moving and bureaucratic.”
Sprott Shaw College began in1903 with Victoria educators Robert John Sprott and William Henry Shaw offering programs based on the needs of the economy and the broader community. Today, Sprott Shaw College has 13 campus locations throughout B.C.