A bowl from Obey Poke, part of Joseph Richard Group’s Meal Ticket Brands launch. (submitted photo)

FOOD

‘Ghost restaurants’ cooked up by Joseph Richard Group to meet demand of delivered food

The new Meal Ticket Brands venture aims to ‘disrupt’ the local restaurant industry

A Surrey-based hospitality company has launched a series of “ghost restaurants” as a way to meet growing consumer demand for delivered meals.

Joseph Richard Group’s Meal Ticket Brands venture involves delivery-only restaurant offerings, following a year of research and development by operators of the chain.

The concept involves “repurposing traditional kitchen spaces” already part of the JRG group, and using existing third-party delivery services.

On Monday (April 22), the company boasted about opening “100 restaurants in one day across the Fraser Valley” as part of its effort to “disrupt” the local restaurant industry.

The launched brands include Obey Poke, Stak’d Sandwich Co., Bun + Burger, Power Plant Greens and more, with others to come. Each menu has been crafted by JRG’s culinary team, which includes executive chef Andy Slinn and David Jorge, Surrey’s Master Chef Canada winner.

“These ‘Ghost Restaurants’ will service customers through an online-only delivery concept, operating with increased efficiencies to streamline the operations process,” JRG said in a release. “The concept allows for brands to build out a number of cuisines, effectively optimizing their ability to cater to the ever-changing tastes and trends of consumers.”

JRG, founded in 2009 by Surrey-area childhood friends Andre ‘Joseph’ Bourque and Ryan ‘Richard’ Moreno, now includes 25 public houses, restaurants and liquor retail outlets in B.C. and Alberta.

“It’s a shift in the industry and we want to get out there and be a leader with this,” Moreno told the Now-Leader in a phone interview.

The Meal Ticket Brands launch is “a testament to the continued popularity of food delivery services,” he said.

“Through innovative technology and an incredible team, we’ve been able to disrupt the status quo and offer a new way for our customers to enjoy a variety of unique cuisines.”

On the Meal Ticket website, those who order menu items from the new brands are linked to the Skip the Dishes delivery service.

“I’ve come around on the idea that food in a restaurant is supposed to only be cooked there and served right there, that’s just the way it’s supposed to be,” Moreno said. “But things have progressed and the growth of delivered food is just exponential to the point where people are telling you that’s what they want.”

Moreno said Meal Ticket Brands is “certainly not something I believe is going to eliminate restaurants – there’ll always be a need for restaurants, somewhere to go for birthdays, a night out with friends, whatever the event. This isn’t going to replace that, but this is going to change the industry, for sure, in a lot of ways. It re-purposes restaurants…. Equipment’s equipment, it’s the people behind the stove that make all the difference. It’s all about consumer demands.”

Eventually, Moreno said, some kitchen-only operations will open under the Meal Ticket Brands banner.

“We’re close on some of those,” he said. “Those places will be set up to do only deliveries, not a dine-in experience. We have some strategic partnerships in place, to partner with operators to use other facilities.”

On Saturday (April 27), JRG’s Blank Canvas Catering division will serve country-style food during One Night in the Valley, a fundraiser at Cloverdale Agriplex featuring a performance by Dallas Smith. The gala concert will benefit Variety – the Children’s Charity.

• RELATED STORIES:

Dallas Smith to play Cloverdale in ‘One Night in the Valley’ concert.

‘MasterChef Canada’ winner goes to work on JRG menus

‘Two Pals’ beer launched by Surrey’s JRG restaurant/pub operators



tom.zillich@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Tom on Twitter

Just Posted

Trial slated to start Monday for accused killer of Abbotsford cop

Oscar Arfmann faces first-degree murder for death of Const. John Davidson

Abbotsford wasting time and money on ‘invalid’ surveys, UFV math prof says

Statistician says city can’t claim quality of life survey reflects opinions of Abbotsford residents

Homegrown star signs with Fraser Valley Bandits

Marek Klassen was BC Provincial Player of the Year during Yale championship year

Abbotsford students create ‘Character Matters’ website and video

Project started by Grade 6 class at Eugene Reimer Middle School

Abbotsford man cleared of drug and weapons charges for second time

Navpreet Dhaliwal acquitted of four charges less than a year after previous offences dropped

BREAKING: Court says B.C. can’t restrict oil shipments in key case for Trans Mountain

A five-judge Appeal Court panel agreed unanimously that B.C.’s proposed legislation was not constitutional

New airline regulations bring compensation for tarmac delays, over-bookings

Some of the new regulations will roll out in July, while others are expected for December.

Body found after fire at Surrey homeless camp, police say

Surrey RCMP say the body was found inside a shed after firefighters extinguished the fire

RCMP probe hit-and-run of Richmond senior

The man, who is in his mid-70s, was walking with his wife when he was allegedly struck

More than half of Canadians support ban on handguns, assault rifles: study

Divide between rural and urban respondents in latest Angus Reid Institute public opinion study

Coquitlam crash kills one person, injured two others

Investigators with the RCMP criminal crash unit are working to determing the cause of the incident

Vancouver man in serious condition after crash between motorcycle, transport truck

The man, 40, remains in hospital after a Thursday collision. Police believe speed was a factor

Spring rain needed as B.C. sees one of the lowest snowpack levels in 40 years

Snowpack levels in B.C. recorded on May 15 were similar to those in 2015 and 2016

Theresa May to quit as party leader June 7, sparking race for new PM

The new Conservative leader will become prime minister without the need for a general election

Most Read