Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

E-commerce retail sales in Canada hit $1.7 billion, which accounted for 3.4 per cent of total retail sales in Canada. But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.

RELATED: Amazon goes down during Prime Day

Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, Canadians’ buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.

READ ALSO: First stores open in Victoria’s expanded Mayfair shopping centre

Millennials — already the largest generation in the Canadian workforce, according to the report — will soon be the world’s largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.

This said, the report notes that many Canadian retailers remain “stuck in a Boomer mentality.”


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Abbotsford family looking for pair of stolen Shih Tzu puppies

Breeder Kate Classon stated that someone stole the pooches from her Abbotsford home on Sept. 21

Open letter urges BC Liberal party to remove Laurie Throness as Chilliwack-Kent candidate

The letter says Throness holds homophobic views and should have no place in government

Chilliwack man pleads guilty to violent assault of elderly man in Abbotsford

Victim, 85, attacked while waiting at bus stop in November 2019

Staff shortages plague Mission Institution following recovery from COVID-19 outbreak

Guards at 60% of workforce; inmates suffer daily with lockdown, mental health issues

Conair in Abbotsford donates $22,000 to Crystal Gala Foundation

Company challenges others to support foundation during COVID-19 pandemic

B.C. starts October with 82 more positive COVID-19 tests

10,899 tests a record for a single day, Bonnie Henry says

Missing mushroom picker in northern B.C. found dead

Witset elder found deceased in Price Creek area more than two weeks after he vanished

BC Greens focus on long-term care reform in first platform promise

Greens have promised to move away from the for-profit care home model

‘It’s a nightmare’: Northern B.C. family desperate after living in hotel for a year

Renae Podgorney says because of a lack of rentals, she’s now applying to rent a one-bedroom unit

Costs climb to more than $100K for BC SPCA to care for animals in B.C. farm seizure

Eight puppies, of the 97 animals seized have now died from parvovirus enteritis

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Chilliwack man, 31, in critical condition after altercation at Langley university

RCMP received a report of an ‘agitated man’ on TWU campus

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. VOTES 2020: Wilkinson to stop 24-hour camping in city parks

Ban on ‘unsafe roadside panhandling’ to be enforced

Most Read