A Metro store is seen on April 15, 2019 in Ste-Therese, Que., north of Montreal. THE CANADIAN PRESS/Ryan Remiorz

A Metro store is seen on April 15, 2019 in Ste-Therese, Que., north of Montreal. THE CANADIAN PRESS/Ryan Remiorz

Canada’s big three grocers see shifting shopping habits as pandemic restrictions ease

Smaller basket sizes, more muted sales, and more shopping around are the trends

Financial results from Canada’s three largest grocers offered a clearer picture of how the COVID-19 crisis has shaped shopping habits — and how consumers respond when public health restrictions are eased.

Metro Inc.’s third-quarter earnings, reported Wednesday, largely mirrored results posted earlier this summer by competitors Empire Co. Ltd. and Loblaw Companies Ltd.

At the onset of the pandemic, all three saw sales soar as shoppers stockpiled everything prompting shortages of things like flour and toilet paper. Many Canadians also opted for conventional full-service grocery stores rather than discount supermarkets and bought more items per visit as part of a one-stop-shop effort to reduce their grocery trips.

But the opposite trend is now emerging as the vaccine rollout continues and COVID-19 infections drop.

Metro, Loblaw and Empire all noted an increase in traffic in their stores in recent quarters, but smaller basket sizes and more muted sales, an indication that people are shopping around more and potentially spending more at restaurants.

They also noted a gradual return to discount grocery stores as an increasing number of shoppers sought out promotions over simply convenience.

“Consumers are shopping around a little more with the easing of restrictions,” Metro president and CEO Eric La Flèche said during a conference call.

“We’re seeing a gradual shift to more normal pre-pandemic behaviour,” he said. “The discount channel in general is benefiting from that versus conventional (stores), which had a big uplift during the pandemic.

The Montreal-based grocery and drugstore retailer, which operates under numerous banners including Metro, Super C and Food Basics, said Wednesday its food same-store sales were down 3.6 per cent in its third quarter compared with last year.

Empire, which owns Sobeys, Safeway and FreshCo, reported similar results in June, noting its same-store sales slid 4.5 per cent while Loblaw, behind store chains like Zehrs, Provigo and No Frills, said its food same-store sales declined 0.1 per cent.

La Flèche with Metro said he expects food sales will remain soft this fall.

“While we can’t predict exactly how the pandemic will evolve, we expect our food sales to decline in (the fourth quarter) versus last year’s high levels, but to compare favourably to fiscal 2019,” he said.

But Metro hopes to make up some ground through its drugstore division, which includes Jean Coutu and Brunet.

“We expect continued growth from prescriptions,” La Flèche said. “The easing of restrictions will have a positive impact on certain categories that were negatively affected by the pandemic such as beauty, cosmetics, and cold and flu products.”

Meanwhile, the grocer is also expecting to see some inflationary pressure from the higher cost of goods, transportation and labour.

“I would expect some inflation to be reflected at retail in a more pronounced way this fall,” La Flèche said. “But we will have to wait and see. We fully intend to remain competitive.”

Metro said it earned $252.4 million in its latest quarter, down from $263.5 million the year before.

The company said its profit amounted to $1.03 per diluted share for the 16-week period ended July 3, down from $1.04 per diluted share a year ago.

Sales in what was the company’s third quarter were $5.72 billion, down from $5.84 billion last year.

COVID-19 related expenses for the quarter totalled $38 million compared with $107 million in the same quarter last year.

—Brett Bundale, The Canadian Press

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