The Abbotsford Heat and Abbotsford Entertainment & Sports Centre have announced a major partnership with Canada’s leading premium brewer, Sleeman Breweries.
The agreement includes pouring rights for the Abbotsford Entertainment & Sports Centre, and a new Sleeman-themed area in the south end of the arena.
Sleeman will become the official beer of the AHL’s Abbotsford Heat, and will have access to team logos and branding, along with various signage and activation rights.