The Abbotsford News sales and creative team has been honoured with a dozen awards from the Suburban Newspapers of America (SNA) this year.
The 2011 SNA Advertising and Promotion Awards, announced earlier this month, presented the News with five first place finishes, five second place awards, one third place and an honourable mention.
Leading the impressive list was a first place in the Best Innovation category for The Intern 2010. This is the second consecutive year that the News has been recognized for innovation.
“I am thrilled for my staff to be once again recognized by the Suburban Newspapers of America for outstanding marketing initiatives during the last 12 months,” said News publisher Andrew Franklin.
“For the second year running The News has been acknowledged as the most innovative media company in North America. In 2010, The News was recognized for its multi-media promotion, Diamonds in the Rough. This year the judges recognized the success of The Intern. This multi-media promotion wrapped traditional and social media to further enhance readership outside of Abbotsford. The top two North American placements within the readership category were also secured by The Abbotsford News for a second straight year.”
Other 2011 first place awards included:
- Best Single ROP Ad (Two Or More Colors) for Magnuson Ford;
- Best Promotion To Build Circulation And/Or Readership for The Intern 2010;
- Best Advertising Sales Training Materials for the Connect Yourself - Media Kit;
- Best Advertising Sales Promotional Materials for Connect Yourself – Presentation;
Second place awards included:
- Best Ad Series for Valhalla Pure;
- Best Promotion To Build Circulation And/Or Readership for Treasure Quest 2010;
- Best Rate Card for the Connect Yourself Rate Card;
- Best ROP Advertising Section for My City Abbotsford;
- Best Wildcard (Niche Product) for Abby In Action.
Rounding out the awards was a third place for Best Single ROP Ad (Two Or More Colors) for Ronald Allan and an honourable mention in the Best Ad Series category for Abbotsford Chrysler.
“There is no doubt that I am very fortunate to be working with such a creative group of people.
“The advertising and creative departments offer quality and results driven advertising for local businesses,” added Franklin.
The SNA is a non-profit, professional trade association comprised of more than 2,000 newspapers in Canada and the U.S.