Richmond opts for outreach, not enforcement, over Chinese language signs

Metro Vancouver city has grappled with no English on their signs for decades

Richmond city councils voted Monday to put in writing a policy that directs municipal officials to push behind the scenes for business signage to be at least 50 per cent English, instead of using fines to enforce explicit language requirements.

The city, which has a large Chinese population, has grappled with the problem for years. Councillors said they hope formalizing a policy of education and outreach will put to rest the divisive, decades-long dispute over including English on store signs.

The unanimous decision formalizes a practice that has been in effect since 2014.

“It’s like tying the bow on the box, so to speak,” Coun. Derek Dang said Tuesday. “I believe we are truly at the end of it at this stage.”

The dilemma around language requirements on city-regulated signs has dogged Richmond since at least the early 1990s, Mayor Malcolm Brodie said.

Some council members have previously called for strict regulations and the hiring of a sign enforcement officer, only to back down in the face of possible charter challenges around freedom of expression.

Brodie said the fear of a costly legal battle is not the only factor deterring the city from passing a bylaw regulating the use of language on signs.

“The feeling of council was that it would not enhance community harmony to have these kinds of mandates laid down,” he said. “We wanted more of a co-operative venture.”

Census data for Richmond reveals more than 44 per cent of Richmond residents speak a Chinese language as a mother tongue, predominantly Mandarin and Cantonese, compared with 33 per cent of those who say their first language is English.

READ: Racist incidents in B.C. spark concern among defenders of tolerance

Rob Akimow, head of the Richmond Chamber of Commerce, applauded the city’s decision.

“It’s a good model. It has proved to be working,” he said about the city’s policy of engaging early on with business owners during the application process, before a sign is even printed.

“They’re in front of the business and they’re giving them the correct and proper information before (business owners) do anything that is going to put them out of pocket.”

Earlier this year, Richmond passed a bylaw that expanded the types of signs that require municipal approval, leading to 325 applications so far this year, surpassing the historic annual average of 300.

The city also reported a jump in signage complaints in recent years, but said they had less to do with language and mostly involved nuisance issues such as signs being placed where they weren’t supposed to be.

The mayor said he hopes council’s decision means the city will not have to revisit the issue for at least the foreseeable future.

“Nothing is put to rest for good. You never have that kind of assurance no matter what the issue is,” Brodie said. ”But I certainly hope that the community will be accepting of our approach.”

The Richmond Chinese Community Society did not immediately respond to a request for comment.

Richmond signed a contract last year with an advertising agency that requires all foreign-language ads to be half in English in terms of space, font size, content and detail.

— By Geordon Omand in Vancouver; follow @gwomand on Twitter

The Canadian Press

Just Posted

Mission RCMP involved in morning shooting

Suspect taken to hospital after being shot during police incident

Chilliwack school trustee Neufled vows to run for re-election on anti SOGI platform

Chilliwack crowd cheers condemnation of education ministry’s program on sexual orientation and gender identification

UPDATE: Lost load slows traffic on Highway near Chilliwack

Crews cleared debris and second westbound lane open by 10 a.m.

City to spend $1 million on parking to replace staff lot at new courthouse site

Construction on new facility expected to begin middle of next year

Parents rally to support LGBT education in Abbotsford schools

Small demonstration held in the rain to counter anti-SOGI rhetoric

VIDEO: Thousands march in procession for fallen officer

The procession for Const. John Davidson stretched for kilometres

B.C. cat torture in recorded to Snapchat, sent to owner

“I can’t stop shaking,” Haglund said. “Last night was so bad my teeth were clattering.”

Seabird Island Band embezzler a no-show for sentencing hearing

Warrant issued for man convicted of stealing large sums of money from First Nation near Agassiz

B.C. teacher punished after sharing inappropriate personal details with students

Nicole Monique Vieira has agreed to take a course on respecting professional boundaries

Countdown to BC Winter Games begins

Olympic athletes will be on hand to watch the torchlighting ceremony Wednesday evening in Kamloops

5 to start your day

Anti-SOGI Chilliwack trustee doubles down, Langley woman will get lifesaving drug and more

Mounties appeal for public’s help after Whistler stabbing

A 24-year-old man was knifed in the stomach

Opioid prescriptions up across Canada: report

The report shows the number of opioid prescriptions rose by almost seven per cent, while daily doses on average dropped

Russian meddling has implications for Canada

Kosovo president Hashim Thaci warns that Russian meddling has implications for Canada

Most Read