Members of the Abbotsford Police Department (APD) are handing out "high fives" and Tim Hortons gift cards to citizens who exhibit good road-safety behaviour.
The "High Fives from the Five-0" initiative began Tuesday and acknowledges people who are observed walking, driving and cycling safely in the community.
Const. Ian MacDonald said the initiative is part of the APD's ongoing focus on road safety, which has included campaigns ranging from the dramatic to the light-hearted.
"The objective of all the campaigns has remained constant – to engage the public and to improve safety on our roads," he said.
MacDonald said APD members will continue to enforce traffics laws and issue tickets for infractions, but said the new campaign acknowledges those who are obeying the laws and keeping the community safe.