Hockey Canada partners with Fanatics for e-commerce fan gear

Fanatics operates more than 300 online and offline stores

Following in the footsteps of the NHL and MLS, Hockey Canada is partnering with Fanatics on its e-commerce business.

The long-term agreement gives Fanatics exclusive rights across Hockey Canada e-commerce and other retail channels.

While Nike remains the official performance apparel of Team Canada, including the team jersey and Nike “Authentics,” Fanatics will offer the bulk of other fan gear.

READ MORE: Vancouver esports entry in the Overwatch League to be known as the Titans

“Fanatics and Hockey Canada share similar values in delivering exceptional experiences and premium products to fans of our great game,” Mike Ross, Hockey Canada’s chief business officer, said in a statement.

The announcement was made just ahead of the Dec. 26 start of the world junior championship in Vancouver and Victoria.

”This new strategic arrangement will benefit both fans and retailers and is part of our overall goal of growing the licensed sports business throughout Canada’s sports-crazed regions,” said Fanatics Canada general manager Jeff Budway.

Fanatics operates more than 300 online and offline stores, including the e-commerce business for the NFL, MLB, NBA, NHL, MLS, NASCAR and PGA as well as more than 200 collegiate and pro teams.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

CHARTS: Home-building down in 2019 in Abbotsford, but still historically high

2019 saw construction wrap up on 1,000 homes, the second-highest total on record

5 to 10 cm of snow still coming to Fraser Valley: Environment Canada

Hard to say when the freezing rain will turn to regular rainfall, Environment Canada says

Abbotsford bank ATM robbery thwarted by woman standing her ground

Police arrest alleged known robber running down South Fraser wearing balaclava

Teen accused in Abbotsford attack on 85-year-old convicted of firearms offence

Brandon Janveaux found in vehicle in Chilliwack with .22-calibre rifle down his pants

Dad of missing Abbotsford woman charged after allegedly exposing himself in park

Barry Shpeley charged with sexual assault and assault at Hougen Park

Canada to bolster screening of central China passengers for virus at 3 airports

Additional measures will include messaging on arrivals screens in Toronto, Montreal and Vancouver

Calls for dialogue as Coastal GasLink pipeline polarizes some in northern B.C.

Coastal GasLink is building the 670-kilometre pipeline from British Columbia’s northeast to Kitimat on the coast

VIDEO: Newbie Vancouver Giants leads victory over Victoria 4-1 Friday

The G-Men play Saturday in Victoria before hosting Kamloops on home ice in Langley Sunday afternoon

Closed mills, housing surge support a positive forecast for lumber industries

B.C. lumber producers have closed mills accounting for 18% of province’s capacity, RBC report says

Good Samaritan pays part of rent for B.C. woman facing eviction in can-collecting dispute

Zora Hlevnjak, 76, supplements her pension by collecting cans and receiving public donations

Should winter tires be mandatory in the Lower Mainland?

ICBC dial-a-claims go up as winter storm takes toll

Canada Post driver in hospital after ice smashes windshield at Massey Tunnel

Incident happened on Richmond side of the Massey Tunnel

Kelowna’s ‘Baby Mary’ finds biological parents after more than 30 years

Geneologist and DNA test helped her connect with her biological parents

Fire truck, police car hit in chain of crashes on Hwy. 99

‘People weren’t paying attention,’ says Surrey assistant fire chief

Most Read