UFV announced today that longtime men’s basketball head coach Adam Friesen will not be returning for the 2020-21 season. (UFV file photo)

UFV Cascades parting ways with men’s basketball head coach Adam Friesen

Friesen had been with the team for eight seasons, reasoning behind move unclear

Adam Friesen will not be returning next season as the head coach for the UFV Cascades men’s basketball team.

The school sent out a brief press release earlier today, after The News inquired about Friesen’s status for the 2020-21 season.

The release states:

The University of the Fraser Valley Department of Athletics and Campus Recreation announced today that men’s basketball coach, Adam Friesen, will not be returning for the 2020-2021 season.

In keeping with privacy legislation and human resources practice, UFV will not be publishing the details of this matter.

“The UFV Cascades thank Coach Friesen for his passion, dedication to his players, and leadership of men’s basketball for the past eight years,” said Steve Tuckwood, Director, Athletics and Campus Recreation. “Adam has been an important member of the Cascades team and we wish him all the best for a successful future.”

Based on the wording of the press release it is unclear whether the decision was that of the school or of Friesen himself.

Friesen became the third men’s basketball coach for the program in U Sports history back in 2012. He led the Cascades to Canada West final four appearances in each of his first three seasons, earning a bronze medal in the 2014-15 season.

RELATED: Assistant coach Adam Friesen to take over as head coach of UFV Cascades men’s basketball squad

He was also the man behind the bench during a 29-game regular season win streak for the program which lasted from Nov. 2013 to Jan. 2015. That streak is tied for the second longest in Canada West history.

His career record as head coach was 98-66. This past season UFV finished 13-7, and were eliminated in the Canada West quarter-finals on Feb. 21.

He also served as an assistant coach for the club for five years prior to his move to the head coach, and also has coached basketball at Yale Secondary. Friesen also played collegiate basketball for both the TWU Spartans and UBC Thunderbirds.

More to come.

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