Come together: Super Bowl Sunday, the last stand of live TV

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of ‘M.A.S.H.’

The Super Bowl is America’s last stand for live TV.

In an increasingly fragmented entertainment landscape, many people watch most shows on demand, streamed or recorded on a DVR. But people still want to watch sports live.

And the Super Bowl, commercials and all, remains the single event people want to see the most.

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of “M.A.S.H.”

“It’s an outlier because, unlike pretty much everything else, it’s not an event we think of as being disrupted by streaming,” said Vince Gennaro, who studies America’s viewing habits as a dean at the NYU Preston Robert Tisch Institute for Global Sport.

Sunday’s broadcast is sure to be the highest-rated broadcast of the year once again.

READ MORE: Here’s what you need to know to be game-day ready for Super Bowl 53

Eddie Pells, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Pedestrian in serious condition after hit by car downtown Abbotsford

A youth was also hit, suffered minor injuries, police say

UFV eliminated in three by UBC

Men’s basketball team loses two straight after game one shocker

Fraser Valley Stage presents Starlight Radio Theatre

Abbotsford production features music from Big Band era

Abbotsford school facilities naming process to include Indigenous voice

Local policy changing to meet requirements in provincial policy

Abbotsford goes up 2-0 on Langley

Pilots win both games on home ice, series now shifts to Langley

B.C. students win Great Waters Challenge video contest

Video, mural and song about saving the salmon claims the top prize

B.C. athlete takes home gold in freestyle aerials at Canada Games

Brayden Kuroda won the event with a combined score of 121.65.

Cabinet likely to extend deadline to reconsider Trans Mountain pipeline

New round of consultations with Indigenous communities is coming

B.C. government provides $75,000 towards salmon study

Study looks at abundance and health of Pacific salmon in Gulf of Alaska

Murdered and missing honoured at Stolen Sisters Memorial March in B.C.

‘We come together to make change within the systems in our society’

UBC researchers develop inexpensive tool to test drinking water

The tricoder can test for biological contamination in real-time

Disgraced ex-Congressman Anthony Weiner released from prison

He was convicted of having illicit online contact with a 15-year-old North Carolina girl in 2017

Most Read