(Black Press files)

(Black Press files)

COLUMN: Is celebrity gossip your ‘local news’? Ottawa seems to think so

News Media Canada board chair reflects on heritage minister’s response to newspaper closures

Hockey news, fashion tips, TV and movie listings, retirement strategies, updates on Celine Dion – all of this information now constitutes local media, at least according to federal Heritage Minister Melanie Joly.

This week marked a black spot in the history of Canadian newspapers with the closure of three dozen of them, taking out of circulation three million copies of printed newspapers each week and eliminating more than 300 jobs.

READ MORE: Torstar, Postmedia newspaper closures aim to cut competition: analysts

Joly’s response in Ottawa was a refrain that she has been using more and more lately, saying the federal government is already helping news providers. “We value the importance of journalism and that’s why we invest up to $75 million per year in local media,” she said.

This is true only if you use a definition of “local media” unlike any other ever attempted.

The minister was referring to the Aid to Publishers program, through which the government provides annual grants to printed publications – magazines and non-daily newspapers — primarily to help with distribution costs.

Many Canadians will be surprised by who is getting this support for “local media.”

Figures from the 2014-15 fiscal year show:

  • The Hockey News, which primarily covers the NHL, got $1.3 million.
  • TVHebdo got $1.5 million. It provides TV listings in French and is owned by the same company as the TVA television network in Quebec.
  • TV Week, which provides TV listings in British Columbia, got $1 million.
  • Allo Vedettes, which provides Quebec celebrity news and often features Celine Dion on the cover, got $218,721.
  • Good Times, a magazine aimed at retirees, got $588,531.
  • Flare magazine got $408,236; Chatelaine got $1.5 million for its English edition and $848,428 for its French one.
  • Movie Entertainment got $1.5 million. It is produced for subscribers to the paid TV channel The Movie Network, owned by Bell Media.

This is a snapshot of one year. The same publications get large grants year after year. Publications such as Macleans get the maximum $1.5 million annually. Chatelaine, which gets money for both its English and French editions, has received $19.3 million in the past eight years. Movie Entertainment has received $11.3 million in the same period.

The list goes on and on to hundreds of magazines that get federal funding. It raises all sorts of questions. Why does a TV book distributed by a broadcaster qualify for funding when a TV guide distributed in a daily newspaper does not? And how on earth does giving a subsidy to a promotional magazine for a TV channel qualify as support for local media?

The simple fact is that the Aid to Publishers program mostly supports magazines, an industry that for the most part does not have a viable business model without public subsidies.

Many weekly paid community newspapers get money, but relatively little. Those affiliated with News Media Canada got between $3,301 and $124,252 in 2014-15, and averaged $25,831 – less than two per cent of what The Hockey News received. Free community and daily newspapers are not eligible.

Overall, these community papers got about $7.8 million of the $68.9 million handed out. Some went to ethnic, farm and religious publications. The Catholic Register got $403,355; The Western Producer got $1.2 million.

The bulk — $53.4 million — went to magazines. Some individual magazine companies get more per year than all community newspapers combined. TVA Publications got about $7.5 million this year, as did Transcontinental Media. Rogers Media, publisher of Chatelaine, Macleans and other magazines, got $8.9 million in 2016. Reader’s Digest got $3 million this year for its related publications.

Aid to Publishers is being revamped. It’s unclear what the new qualification criteria will be or whether the program will get any more money.

However, the review is doomed to failure unless Ottawa understands that it is not currently supporting local news media in any meaningful way and that the current funding, even if redistributed, will do little to help reporting in local communities across Canada.

We have not heard this from Joly. In fact, her Tweeted response to this week’s closures suggested she still does not understand what is happening in local media, where collapsing revenues are forcing cuts in reporting across all traditional news outlets.

The closures this week were not cynical. There were inevitable in a challenged business in which print newspaper revenues have fallen dramatically. We will see more of them. What they mean for many communities is less reporting about what is happening in people’s backyards.

It’s unlikely that people in those communities will be comforted by Joly’s claim that her government supports local media.

Bob Cox is chair of the board of News Media Canada

Just Posted

Vancouver Canucks captain Bo Horvat greets fans outside of the Abbotsford Centre prior to the Canucks exhibition game against the Ottawa Senators in 2019. (John Morrow/Abbotsford News)
More jobs posted for Abbotsford AHL team

Five new opportunities accepting applicants, Comets forward Lukas Jasek signs in Finland

Singer Ben Cottrill performs during the 2019 Arty Awards at The Reach Gallery Museum, the last time the event was held in person. Cottrill received the award in the performing arts category. (John Morrow/Abbotsford News)
Nominations now open for 2021 Arty Awards

Annual event hosted by Abbotsford Arts Council, with ceremony Sept. 25

Xauni de Figeuiroa of Abbotsford has been selected to attend a virtual space camp hosted by the Canadian Space Agency at the end of July.
Abbotsford student selected to attend virtual space camp

Xauni de Figeuiroa among 52 youth selected from across Canada

Kindergarten kids from Evans elementary school in Chilliwack painted rocks with orange hearts and delivered them to Sto:lo Elders Lodge recently after learning about residential schools. (Laura Bridge photo)
Kindergarten class paints rocks with orange hearts in Chilliwack for local elders

‘Compassion and empathy’ being shown by kids learning about residential schools

Chilliwack potter Cathy Terepocki (left) and Indigenous enhancement teachers Val Tosoff (striped top) and Christine Seymour (fuchsia coat), along with students at Vedder middle school, look at some of the 500-plus pinch pots on Thursday, June 10 made by the kids to honour the 215 children found at Kamloops Indian Residential School. (Jenna Hauck/ Chilliwack Progress)
Chilliwack students make hundreds of tiny clay pots in honour of 215 Indigenous children

‘I think the healing process has begun,’ says teacher about Vedder middle school project

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Highway notices like this come down effective June 14. Public health restrictions on non-essential travel and commercial operation have hit local businesses in every corner of B.C. (B.C. government)
Province-wide travel back on in B.C.’s COVID-19 restart plan

Gathering changes include up to 50 people for outdoor events

Calgary Stampeders’ Jerome Messam leaps over a tackle during second half CFL western semifinal football action in Calgary, Sunday, Nov. 15, 2015.THE CANADIAN PRESS/Jeff McIntosh
CFL football will be played this summer in Canada

Governors vote unanimously in favour to start the ‘21 campaign on Aug. 5

Citizenship Minister Marco Mendicino holds a press conference in Ottawa on Thursday, Nov. 12, 2020. The federal government is announcing that Indigenous people can now apply to reclaim their names on passports and other government documents. THE CANADIAN PRESS/Sean Kilpatrick
Indigenous people can now reclaim traditional names on their passports and other ID

Announcement applies to all individuals of First Nations, Inuit and Métis background

Harvesting hay in the Fraser Valley. (Tom Fletcher/Black Press)
COVID-19: B.C. waives farm income requirement for a second year

Property owners don’t need minimum income for 2022 taxes

Cruise ship passengers arrive at Juneau, Alaska in 2018. Cruise lines have begun booking passengers for trips from Seattle to Alaska as early as this July, bypassing B.C. ports that are not allowed to have visitors until March 2022 under a Canadian COVID-19 restrictions. (Michael Penn/Juneau Empire)
B.C. doesn’t depend on U.S. law to attract cruise ships, Horgan says

Provinces to get update next week on Canada’s border closure

This undated photo provided by Girl Scouts of New Mexico Trails shows a scout donating cookies to firefighters in Rio Rancho, New Mexico, as part of the Hometown Heroes program. As the coronavirus pandemic wore into the spring selling season, many Girl Scout troops nixed their traditional cookie booths for safety reasons. That resulted in millions of boxes of unsold cookies. (Girl Scouts of New Mexico Trails via AP)
Thinner Mints: Girl Scouts have millions of unsold cookies

Since majority of cookies are sold in-person, pandemic made the shortfall expected

In this artist’s sketch, Nathaniel Veltman makes a video court appearance in London, Ont., on June 10, 2021 as Justice of the Peace Robert Seneshen (top left) and lawyer Alayna Jay look on. THE CANADIAN PRESS/Alexandra Newbould
Terror charges laid against London attack suspect

Crown says Nathaniel Veltman’s four counts of first-degree murder constitute an act of terrorism

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read