Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

COLUMN: Avoid the online temptation and buy local

Muriel Protzer is a policy analyst with the Canadian Federation of Independent Business

Nothing says season’s greetings more than a warm chai latte, the smell of peppermint oil in a diffuser, and targeted advertisements.

I’m sure you have noticed the countless ads, each one blaring at the top of its lungs,“The biggest sale you can’t afford to miss!”

And I get it. They’re eye-catching. The adrenaline rush from clicking “order now” is so strong, we often forget to even consider where our money is going (hint: big international corporations).

Shopping online can be addictively convenient, but it hurts local retailers more than you may think.

It’s called showrooming. It’s the act of visiting a local business, getting expert advice from the employees, maybe even snapping a picture so you don’t forget, and intentionally walking away to order the same or similar item online to save a few dollars.

If this sounds familiar, you’re not alone. A recent survey conducted among members of the Angus Reid forum suggests 55 per cent of Canadians admit to showrooming.

My generation is particularly guilty of this, with three out of four shoppers ages 18 to 34 reporting that they showroom. While it may save you a few bucks (or maybe not – sometimes the flashy sale is just a façade, and don’t forget import tariffs, shipping and other hidden fees), it’s having a major impact on local businesses.

Almost two-thirds of independent retailers suspect they have had customers come in to check out an item only to go home and buy it online. Nearly all of those businesses indicate it has affected their sales, with a third saying it’s been significant. Every dollar that ends up with a big online corporation isn’t just leaving our local economy, it’s leaving our community.

Your neighborhood businesses support local jobs, donate to local charities, and sponsor or host local events like a Santa Claus parade or a winter market offering locally made goods.

Local businesses also offer you, the buyer, a much more personalized shopping experience, greater product knowledge, and unique product selection. These things don’t come with a price tag. Increasingly, consumers are trying to get the best of both worlds: Amazon prices with small business’s expertise.

READ MORE: How one B.C. thrift shop is connected to a small island in the Philippines

Those benefits start to disappear the more we buy online. The deals online may be tempting, but instead of waiting for two-to five-day delivery (because who actually pays for same-day shipping?), try exploring the options at your neighborhood’s original same-day-delivery dealers, your independent businesses. When you shop local, your community is better off for it.

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Council gives OK to Abbotsford’s first four cannabis outlets

Three must still get provincial government approval & government-run stores have face delays

Suspect escapes after police pursuit through Surrey, Langley, Abbotsford

Police chase involved two stolen vehicles, including one taken in Mission

Rotary Book Sale moves from Chilliwack Mall to Heritage Park

The hugely-popular book sale is going ahead Oct. 25-31 with pandemic protocols in place

Several Abbotsford schools record COVID-19 exposures in October

Two secondary schools, one middle school and two elementary schools have virus exposure

Fraser Valley Bald Eagle Festival cancelled – for good

Organizers say the event was so popular that too many people were attending to be sustainable

Green leader Sonia Furstenau promises to convert BC Ferries back into Crown corporation

Promise comes Monday afternoon with five days left in campaign

Police watchdog concludes Mounties didn’t shoot Surrey teen at strip mall

IIO finds tragic death of teenager ‘not the result of any actions or inactions’ by the Surrey RCMP

Canada ‘yet to see’ deaths due to recent COVID surge as cases hit 200,000

Much of the increase in case numbers can be attributed to Ontario and Quebec

Human remains found in recycling bin floating near Vancouver beach

Police asking nearby residents to see if their recycling bin has gone missing

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Trial dates set in White Rock manslaughter case

Proceedings against Ross Banner, 71, set for June 2021 in Surrey Provincial Court

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Glasgow found not guilty of trying to murder transit cop in Surrey

Transit Police Constable Josh Harms was shot Jan. 30, 2019 at Scott Road SkyTrain Station

Most Read