Craig Nichols is the Tourism Abbotsford Society’s new executive director.
Nichols will take over the position on Sept. 2.
He brings more than 15 years experience in developing revenues and managing operations and guest experiences for several leading tourism operations, including the Capilano Suspension Bridge Park, Canada Place Corporation, the Pacific National Exhibition and Soaring Attractions (Flyover Canada).
Tourism Abbotsford is a not-for-profit marketing organization mandated to increase the volume and value of tourism in Abbotsford. Its primary business function are visitor services and the operation of Tradex.
Nichols will take over the position from Dan Stefanson, who was executive director since 2003, and left to take a job with Consumer Protection B.C. in Victoria.