Two examples of campaign advertisements by Metro Vancouver Crime Stoppers. (photo submitted)

Tongue-in-cheek campaign spotlights Metro Vancouver gangsters’ girlfriends

Metro Vancouver Crime Stoppers launches new ad campaign called, ‘I Stashed My Boyfriend’s Gun’

At first glance, the photos look like high-fashion ads. But a double-take will show the latest Crime Stoppers advertisements are part of a campaign focused on girlfriends of B.C. gangsters.

Metro Vancouver Crime Stoppers launched the new campaign Friday, called “I Stashed My Boyfriend’s Gun.”.

The images feature women dressed in “edgy” prison-like garb, such as a dress made out of paper towel, shoes made out of sponges and tape, and makeup done with mustard powder, cocoa and felt pens.

“Girlfriends soon find the excitement of gang life quickly wears off and leads to fears of violence or other repercussions if they refuse to hide guns of other evidence for their boyfriends,” said Linda Annis, Metro Vancouver Crime Stoppers executive director, said. “They think there’s no escape.”

The ads are meant to be tongue-in-cheek to get attention, but they’re designed to lead to a serious discussion about the risks of being involved in the gang lifestyle.

Once you’re behind bars for hiding your boyfriend’s gun, the organization said, you won’t have much to choose from when deciding what to wear.

The campaign is set to run on 500 billboards and transit shelters, as well as in malls, restaurants and on social media. It also includes a new website with an anonymous tip form.

People who submit information through the tip line will never be identified, and are never required to testify.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Signs at a new COVID-19 testing and collection centre at 14577 66th Ave. in Surrey. It was relocated from an urgent primary care centre near Surrey Memorial Hospital. This new centre allows for up to 800 tests per day, which is 550 more than the previous centre, according to Fraser Health. (Photo: Lauren Collins)
More than 200 new COVID-19 cases linked to Fraser Health region: Dr. Henry

Provincial health officer appeals to people to keep gatherings small

/ Kevin Mills Photo
BC NDP leader tours through downtown Mission

John Horgan talked to local business owners, accompanied by candidates Pam Alexis and Bob D’Eith

Mia Gill, with cousin Gavin Nahal, presents a cheque of just over $1,400 for the pediatrics unit at Abbotsford Regional Hospital. (Submitted photo)
Teen presents birthday cash to Abbotsford Regional Hospital for 8th year

Mia Gill has been donating to pediatrics unit every year since 2013

Jodie Fedun said her brother Jarrett Whitford hasn’t been heard from since early September, and his bank card was last used in Hope. (Submitted/Facebook photo)
Police spot missing Alberta man on video, in Hope

Family have not heard from Jarrett Whitford, 31, since early September

The Vancouver Canucks and Abbotsford’s Jake Virtanen have agreed to a two-year deal with an average annual salary of $2.55 million. (@Canucks Twitter photo)
Abbotsford’s Jake Virtanen, Vancouver Canucks agree to two-year deal

Two sides avoid arbitration, Virtanen will receive average annual salary of $2.55 million

Montreal Canadiens head coach Claude Julien gives instructions during practice in Brossard, Que., Tuesday, July 14, 2020. THE CANADIAN PRESS/Ryan Remiorz
Julien energized by Canadiens’ busy off-season: ‘I expect us to make the playoffs’

Julien energized by Canadiens’ busy off-season: ‘I expect us to make the playoffs’

Actor Ryan Reynolds surprised a Shuswap family with a special birthday message to their son who was worried he’d be alone on his 9th birthday on Nov. 24. (Tiffanie Trudell/Facebook)
Ryan Reynolds text almost gives away Shuswap boy’s birthday surprise

Deadpool actor helps remind eight-year-old Canoe resident he’s not alone

Vancouver police reactivated the search for Jordan Naterer Thursday Oct. 22. Photo courtesy of VPD.
Mom of missing Manning Park hiker believes her son is waiting to come home

‘He’s going to come out of a helicopter and say ‘what took you so long?”

Environment Minister George Heyman, Premier John Horgan and Energy Minister Michelle Mungall announce that B.C. Hydro is proceeding with construction of the Site C dam, Dec. 11, 2017. (Tom Fletcher/Black Press)
Site C actions, costs won’t be known until after B.C. election, Horgan says

Peace River diverted for construction of reinforced dam base

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

One of the squirrels who ended up having their tails amputated after getting them stuck together with tree sap. (Facebook/Wild ARC)
Squirrels recovering from tail amputation after sap situation near Victoria

BC SPCA Wild ARC says squirrels will be released back into wild, fifth sibling was euthanized

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read