Two examples of campaign advertisements by Metro Vancouver Crime Stoppers. (photo submitted)

Tongue-in-cheek campaign spotlights Metro Vancouver gangsters’ girlfriends

Metro Vancouver Crime Stoppers launches new ad campaign called, ‘I Stashed My Boyfriend’s Gun’

At first glance, the photos look like high-fashion ads. But a double-take will show the latest Crime Stoppers advertisements are part of a campaign focused on girlfriends of B.C. gangsters.

Metro Vancouver Crime Stoppers launched the new campaign Friday, called “I Stashed My Boyfriend’s Gun.”.

The images feature women dressed in “edgy” prison-like garb, such as a dress made out of paper towel, shoes made out of sponges and tape, and makeup done with mustard powder, cocoa and felt pens.

“Girlfriends soon find the excitement of gang life quickly wears off and leads to fears of violence or other repercussions if they refuse to hide guns of other evidence for their boyfriends,” said Linda Annis, Metro Vancouver Crime Stoppers executive director, said. “They think there’s no escape.”

The ads are meant to be tongue-in-cheek to get attention, but they’re designed to lead to a serious discussion about the risks of being involved in the gang lifestyle.

Once you’re behind bars for hiding your boyfriend’s gun, the organization said, you won’t have much to choose from when deciding what to wear.

The campaign is set to run on 500 billboards and transit shelters, as well as in malls, restaurants and on social media. It also includes a new website with an anonymous tip form.

People who submit information through the tip line will never be identified, and are never required to testify.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

COVID-19 outbreak declared over at Tabor Home in Abbotsford

Fraser Health reported on June 17 that resident had tested positive

Fundraiser seeks to buy ‘tiny home’ for Abbotsford woman with severe allergies

Katie Hobson cannot live in regular accommodation due to debilitating health issues

Recreational chinook openings leave First Nations frustrated on the Lower Fraser

Limited recreational openings for chinook on the Chehalis and Chilliwack rivers being questioned

Some Chilliwack residents dealing with water on land and underground

City reminds homeowners to be ready for basement floods as Fraser River and water table rises

RCMP ask for help to find missing Chilliwack teenager

Eighteen-year-old Abigail Amber Peters Swan was last seen in Abbotsford

Horrifying video shows near head-on collision on Trans Canada

The video was captured on dash cam along Highway 1

Fraser Valley woman complains of violent RCMP takedown during wellness check

Mounties respond that she was not co-operating during Mental Health Act apprehension

B.C. sees 12 new COVID-19 cases, no new deaths

Three outbreaks exist in health-care settings

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

COVID-19: B.C. promotes video-activated services card

Mobile app allows easier video identity verification

ICBC to resume road tests in July with priority for rebookings, health-care workers

Tests have been on hold for four months due to COVID-19

Would you take a COVID-19 vaccine? Poll suggests most Canadians say yes

75 per cent of Canadians would agree to take a novel coronavirus vaccine

Budget officer pegs cost of basic income as calls for it grow due to COVID-19

Planned federal spending to date on pandemic-related aid now tops about $174 billion

Most Read