Albel Deol and Anna Goertzen Loeppki act out some of the food bank volunteer work they have been doing

Teen volunteers in television commercial

Community-minded teens will star in a nationwide commercial that was shot at an Abbotsford seniors home on Monday.

Community-minded teens will star in a nationwide commercial that was shot at an Abbotsford seniors home on Monday.

The ad is being directed by Randall Peters, who grew up in Abbotsford and still lives here. As a television commercial director for Telus, he was tasked with highlighting the thousands of dollars the company gives to charities.

It will be a series of four ads highlighting different causes. The commercial he is creating in Abbotsford features the service program Free the Children which Telus supports. We Day, a project of Free the Children, is the largest philanthropic gathering of young people in the world, and has hosted speakers like President Bill Clinton, the Dalai Lama, iconic athletes and rock stars. It has been held each year since 2007, takes place Oct. 18 in Vancouver and in six other Canadian cities on different dates.

“The event is really about getting kids to give back to their communities, and get involved,” explained Peters.

To show examples of youth getting involved in their city, he chose to feature the work of kids from Abbotsford Traditional high school’s leadership group. Peters will highlight the work of six kids – two who worked at the Abbotsford Food Bank, two who spent time with the Abbotsford Hospice Society, and a pair who volunteered for Menno Hospital Residential Care.

He pitched it to the Telus marketing department, and said they loved it.

“These are amazing examples of teenagers who are giving back,” said Peters.

He said it will be an authentic ad, using real people rather than actors, as the teens interact with the seniors at Primrose Gardens, the newest housing in Menno Home.

The television spot will run nationally in 30-second spots, and the students were interviewed for a longer piece that will run on the web.

Peters’ crew constructed a mock food bank at Menno Home to shoot students Albel Deol and Anna Goertzen Loeppki stacking food.

Chelsey Perry and Navreer Brar volunteered at Menno Hospital. Ivneet Sohi and Sophia Bhatti worked with the hospice society, speaking with patients. A seventh student, Aisha Kaay, will be involved in a We Day segment of the commercial.

Johi said she spent two hours every Saturday, for the past three years, visiting with patients.

“They loved talking about old Abbotsford times, and the war… it was interesting.”

Perry said the patients visibly perk up when they get a visitor. She likes to talk with them about their families, and answer the questions they ask about this pretty teen who comes visiting.

“You try to make their day,” she said. “They seem so much more cheerful.

“It’s a great experience,” said Perry. “Not everyone gets to be on TV.”

Just Posted

Abbotsford Children’s Theatre presents Beauty and the Beast

Production on Dec. 14 and 15 at Matsqui Centennial Auditorium

Songs, Strings and Steps presents An Irish Christmas

Concerts at Gateway Church in Abbotsford on Dec. 14 and 15

Best Friends: How pets can improve the lives of Abbotsford’s homeless

Responsibility over a cat or dog makes Gary Hull take fewer risks and take better care of himself

Stars returning for Hansen Alumni All-Star Game

Basketball talent from the past battling current Hurricanes on Dec. 18

Somebody to love: Comforts and challenges as a couple on the streets

Life as a homeless couple forces ultimatums; it also brings the security of having each other’s back

VIDEO: Royals reveal the images on their Christmas cards

Prince William and his wife Kate are shown outside in casual clothes, their three young children in tow

ICBC to apply for 6.3% hike to basic insurance rates

Crown Corporation said it will be submitting its next basic rate application to the British Columbia Utilities Commission Friday

Media, robotics, Indigenous studies coming to B.C. Grade 12 classrooms in 2019-20

Provincial tests are also being changed for students in Grade 10 to 12, the Education Ministry said

Stranded B.C. trucker writes final wishes before being rescued 3 days later

‘I was just praying someone would come along’

Canfor Corp. extending temporary curtailment of sawmills in B.C.; cutting hours

Vancouver-based company says the decision is due to declining lumber prices, high log costs and log supply constraints

Canada’s prospective world junior team members await final roster decisions

Thirty-four players were invited to the national junior selection camp

MAP: Christmas light displays in the Lower Mainland

Send us pictures of your National Lampoon-style lit-up homes, nativity scenes or North Pole playlands

Family searching for B.C. professor last seen at Colombian salsa club

Ramazan Gencay, a professor in economics at Simon Fraser University, was last seen in Medellin

Rash of bomb threats a learning opportunity for response capacity, Goodale

Thursday’s wave of bomb threats swept across communities on both sides of the Canada-U.S. border

Most Read