New website, marketing strategy aims to lure international investors to Abbotsford

Interactive mapping tool gives businesses key info on demographics and available properties.

City of Abbotsford Economic Development launched a new website

A new online campaign to market Abbotsford to international investors was unveiled Wednesday.

The City of Abbotsford Economic Development (CAED) has launched a new website, including a high-tech GIS mapping system, along with a new international marketing strategy.

The interactive CAED website features information touting Abbotsford as a great place to live and work, and highlights the city’s programs to encourage business growth.

The geo map tool combines property listings and demographic data with an interactive map of the city, so anyone looking for a new business site can view the best locations. Users can view an array of mapped data about consumer spending, labour force distribution, household income and more. They can also browse locations of business properties available for lease or purchase at the same time.

“This type of specific geographic and demographic information is sought by businesses looking to relocate or expand,” said Wendy Dupley, the executive director of CAED. “It allows them to develop custom information for their business and it will greatly improve our ability to engage with the local business community and share our resources.”

The new website, created by Langley firm Original Ginger, and interactive mapping system with data from Environics were launched Wednesday evening at a screening event in Cineplex Cinemas’ theatre at Highstreet on Mt. Lehman Rd. The city also presented its new international branding strategy and a report called “Flying Higher in Abbotsford.”

Attendees viewed presentations about Abbotsford’s international marketing strategy, the new economic development web site and the GIS interactive map.

The report, prepared by Development Counsellors International, says Abbotsford must challenge a reputation for being “unfriendly” to business and a lack of global awareness. Wednesday’s announcement is designed to overcome that.

“Obstacles aside, there is tremendous opportunity for Abbotsford to step to the forefront within the Fraser Valley and embrace it’s ‘hub’ status in the region,” the report says.

The new CAED site is available to the public at caed.abbotsford.ca.

“We are very excited about these new tools and the opportunities they will provide for our clients. Our website is a one-stop-shop business portal,” added Dupley, “and these new tools give us the resources we need to improve our outreach and showcase all that Abbotsford has to offer.”

Just Posted

FULL HOUSE: Patients feel the effects, with Abbotsford hospital at 118% capacity

Patients decry lack of privacy and sleep in B.C.’s most-crowded major hospitals

End drug prohibition to curb overdose crisis: Abbotsford advocate

Doug Smith with Drug War Survivors says removing criminal aspect would curb the crisis

Man sentenced for smuggling drugs and shooting at border guards

Nathan Hall was arrested in Abbotsford in 2013 after day-long manhunt

Developers to unveil plan to transform Aldergrove mall into new town centre

Community to find out new Aldergrove Town Centre plan for dormant 10-acre lot in heart of downtown.

Tensions mount over Abbotsford homeless camp removals amid cold snap

City calls camp removals a safety issue, advocates say actions risk health and safety of homeless

Indigenous leaders, politicians say Trans Mountain report flawed

The National Energy Board has endorsed an expansion of the Trans Mountain pipeline a second time

Legislation to protect B.C. farmland comes into effect

Regulations enhance food security, encourage long-term farming

Have you heard the legend of Shuswaggi, the Shuswap Lake monster?

Witness accounts as old as 1904, and as recent as 2018, place a creature in the lake’s depths

UPDATE: B.C. ticket holder winner of $25.9-million Lotto Max jackpot

Next draw set for Mar. 1 with an estimated jackpot of $10 million

B.C.-based ‘Team Tardi’ brings home gold in junior curling worlds

In a 9-4 victory over Switzerland, a Langley-based curling team earned its 2nd straight world title

People gather for funeral of seven children killed in fast-moving Halifax fire

Traditional portion of the service will be followed by words from community members

B.C. weavers to help Alaska Native project honouring survivors of violence

Dozens of Chilkat and Ravenstail weavers from all over North America will be weaving 5-inch-by-5-inch squares

B.C. skip Sarah Wark and team eliminated at Scotties Tournament of Hearts

Nontheless pretty impressive stuff from the 24th-ranked team in the country

Twilight Drive-In announces open season start date

Opening weekend will showcase a double feature with Aquaman at 7:15 p.m. and Glass at 9:50 p.m.

Most Read