Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis

The 15-second ads — two in English and two in French — zero in on the two main things

The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.

The advertisements, featuring Canada’s chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.

The 15-second ads — two in English and two in French — zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.

In one, Tam advises everyone to avoid crowded places, avoid non-essential travel and stay home as much as possible; and, if they may have been exposed to COVID-19, to self-isolate.

In the other, she reminds Canadians to protect themselves and others, especially those with pre-existing medical conditions and older people, by practising good hygiene: frequent hand washing, not touching your face, coughing or sneezing into your arm and staying home as much as possible.

The ads are being launched as several provinces have begun warning of fines and even jail time for people who ignore orders to keep at least two-metres distance from other people and isolate themselves at home for 14 days if they’ve just returned from another country.

“COVID-19 is a serious public health threat,” Tam says in one of the ads. “All Canadians must act now to reduce the spread.”

“When you take care of yourself, you take care of others.”

In the other ad, she concludes with this message: “Now is the time to act but we must act together.”

READ MORE: Vancouver council to vote on fines up to $50K for businesses not obeying COVID-19 rules

The Canadian Press


Like us on Facebook and follow us on Twitter.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19 case confirmed at Highstreet Walmart in Abbotsford

Fraser Health sends out letter to those who might have had contact with individual

Racism wasn’t dealt with properly by school, says Chilliwack graduate

Woman tells story of being verbally assaulted at school for being black

Stray dog with duct tape around muzzle spotted in Abbotsford

Pooch has been spotted over two days, but has escaped capture so far

Call for support of Black Lives Matter movement in Mission

Over 200 signs hung around city showing solidarity with victims of police brutality

Investigators comb through Chilliwack house following standoff

RCMP say investigation involves report of an early morning shooting

March dental conference key to many of B.C.’s COVID-19 cases

Early infections from China, Iran were quickly contained

Facing changes together: Your community, your journalists

New platform allows readers to make a one-time or ongoing donation to support local journalism

VIDEO: Pitt Meadows dentist gets grand welcome home after two-month COVID-19 battle

Michael Chow was given a surprise send off by hospital staff and ‘welcome home’ from neighbours

MAP: Dr. Henry reveals which B.C. regions have seen most COVID-19 cases

B.C. health officials release a first look at how the novel coronavirus has reached all corners of the province

Tla-o-qui-aht First Nation woman, 26, fatally shot by police in Edmundston, N.B.

Police were conducting a well-being check at the time of the incident

Seniors to receive up to $500 in promised COVID-19 emergency aid in early July

The Liberal government first promised the extra help in mid-May, but had to create a new system to deliver the aid

VIDEO: Revelstoke bear wanders into Animal House pet store

Staff got ready to chase it out with a broom

New study is first full list of species that only exist in Canada

Almost 40 per cent of them are critically imperilled or imperilled and eight are already extinct

Most Read