Campaign urges citizens to report impaired drivers

MADD Canada's Campaign 911 has come to Abbotsford.

  • Jun. 10, 2014 4:00 p.m.
Campaign urges citizens to report impaired drivers

A road safety campaign that enlists the help of the public to identify impaired drivers has come to Abbotsford.

MADD Canada’s Campaign 911 encourages citizens to call 911 to report suspected impaired drivers to police.

Eleven road signs promoting the “call 911” message have been installed in locations throughout the community.

“Campaign 911 gives citizens an important way to help police take impaired drivers off our roads, and sends the message to impaired drivers that other motorists are watching and will report them to police,” said Danielle Edwards, MADD Abbotsford community leader.

The campaign asks that if people see a driver they suspect is impaired, they should note the make of the car, licence number, location and direction of travel, and call the police.

Abbotsford Police Chief Bob Rich said impaired driving continues to be a threat to public safety.

“The Abbotsford Police Department is pleased to be part of this initiative and we welcome the public’s assistance in alerting officers to suspected impaired drivers,” he said.

Edwards said programs encouraging the public to call 911 to report suspected impaired drivers have been successful in communities around the country.

MADD Canada chapters and community leaders work with local and regional police, government, and community organizations to deliver the Campaign 911 message.

Signs, billboards, public service announcements and other materials inform the public about the possible signs of an impaired driver, tips on what to do and road safety reminders.

For more information on Campaign 911, including signs of a potential impaired driver, visit

MADD (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime.