Bill Good, a veteran broadcaster, gave the keynote speech at the economic summit in Abbotsford on Tuesday, focused on the future of media.
Good formerly worked as an anchor for CBC for 21 years and hosted the Bill Good Show on CKNW for 26 years.
Good covered B.C. politics since 1978 and recently retired from CKNW.
Good spoke on the changes that have occurred in the media over his time in the business.
He said that while people are worried about journalism disappearing, he "is more inclined to think it is really evolving."
He said that mainstream media, "which I have always lived in," has been challenged by the internet and things like YouTube and blogs, but he said that "content is still key."
Good said the question for media outlets is how to package that content and find a way make it profitable, which is difficult with the lack of lucrative advertising online.
Good explained that businesses also face a challenge in how to best reach their customers and markets.
"I wish I could stand here and give you the answer to that," he said, but added that people will always want to get information and the media and businesses can find a way to do so.