B.C. firm linked to Facebook data scandal defends its political work

AggregateIQ says it helps customers craft messages for online political ads, use data for campaigns

The co-founders of a B.C. company at the centre of the international scandal over the alleged inappropriate use of Facebook data are defending their work in support of political campaigns around the globe.

Speaking to a parliamentary committee, Jeff Silvester of the B.C.-based political advertising firm AggregateIQ says the company helps its customers craft their messages for online political ads and how to effectively make use of data for their campaigns.

But Silvester, the firm’s chief operating officer, insists AggregateIQ does not harvest data and only uses what it is provided — nor does it undertake any kind of voter profiling, including psychographic profiling.

He says the company’s work differs little from what political campaigns in Canada do to promote a candidate or a party, such as putting up lawn signs, sending volunteers to knock on doors and making phone calls.

The Victoria firm has been suspended by Facebook and is under investigation by privacy commissioners in Ottawa, B.C. and the United Kingdom for its role in a controversy that allegedly involved a breach of millions of users’ private information to help the “Leave” side win the U.K.’s 2016 Brexit referendum.

READ MORE: B.C., federal privacy watchdogs to probe possible privacy breaches at Aggregate IQ, Facebook

READ MORE: Victoria firm tied to Facebook scandal got $100K from feds in 2017

AggregateIQ has also been linked to Cambridge Analytica, the political consultancy firm accused of improperly accessing the private Facebook data to help the Leave campaign in Brexit as well as Donald Trump’s winning 2016 U.S. presidential bid.

In his testimony Tuesday, Silvester said AggregateIQ has always complied with laws in Canada and abroad. He also disputed allegations raised by Canadian data expert and whistle-blower Christopher Wylie, saying AggregateIQ has never been part of Cambridge Analytica nor its parent company, SCL.

“We are not data harvesters by any stretch of the imagination and, certainly, we don’t do psychographic profiling or profiling of any other type,” he told the committee on access to information, privacy and ethics, which is holding hearings this month on the data breach involving Facebook and Cambridge Analytica.

“We’re not psychologists, we’re tech guys.”

Efforts by volunteers and political candidates themselves to persuade voters are no different from the work of AggregateIQ, he added.

“The ads that we show — it’s the digital equivalent of an ad on someone’s lawn or on a street corner,” he said.

“You choose where you want it go, you put your message on there and people drive by and see it. And it’s the same for the internet and same with going door to door and the same with making phone calls.”

Facebook estimates the personal information of 622,161 users in Canada — and nearly 87 million worldwide — was improperly accessed by Cambridge Analytica.

The Canadian Press

Just Posted

Housing, camping big election issues for Abbotsford homeless

Members of Drug War Survivors spoke on issues important to them in the upcoming election

Man who sexually assaulted teen in Abbotsford is declared dangerous offender

Anton Foulds has more than 30 convictions, dating back to 1991

UPDATE: Abbotsford murder victim was brother of slain gang leader

Mandeep Grewal gunned down Thursday, brother Gavin killed in North Van in 2017

Trial set for man charged with decades-old murder of Monica Jack

Garry Handlen accused of killing Merritt girl; also charged with Abbotsford murder

VIDEO: Man killed in shooting at Abbotsford bank

Police believe incident on Thursday night to be targeted

Tommy Chong says cannabis legalization makes him proud to be a Canadian

Legendary marijuana advocate and comedian celebrates cultural milestone at Kelowna event

Prank pizzas delivered to B.C. mayor on election night

The fake orders happened throughout Victoria mayor’s re-election campaign

Chilliwack voters reject anti-SOGI school board candidates

Slate, including Barry Neufeld, had opposed anti-bullying LGBTQ teaching resource

MLA to become Nanaimo’s next mayor, could weaken NDP’s grasp on power

Leonard Krog’s win will trigger a byelection when he gives up his provincial seat

Horvat nets OT winner as Canucks beat Bruins 2-1

Young Vancouver star had spirited scrap earlier in contest

Team Canada gold medal winners for first time in world curling championship

Team Canada earned gold in Kelowna at the 2018 Winn Rentals World Mixed Curling Championship

3 in serious condition after altercation on Granville strip: police

Patrol officers came upon the fight just after 3 a.m. on Granville Street near Helmcken Street

B.C. passenger caught smoking weed in a car issued $230 fine

Saanich police did a field sobriety test on the driver and deemed it safe for him to drive

Pedestrian rushed to Lower Mainland hospital after being hit by car

Friday night crash is latest in rash of collisions involving pedestrians in Surrey

Most Read