Asaph on the job: Economic prosperity first task

Allan Asaph's first days as executive director of the Abbotsford Chamber of Commerce...

Alan Asaph is the new executive director of the Abbotsford Chamber of Commerce.

Allan Asaph’s first days as executive director of the Abbotsford Chamber of Commerce will be occupied with the same issue as incoming Abbotsford Mayor Bruce Banman: the Mayor’s Task Force on Economic Prosperity.

It’s an initiative that Asaph heartily endorses, and it was the chamber that first proposed the task force to the city. Banman announced the task force on Thursday at an Abbotsford Chamber of Commerce luncheon.

Asaph, who has been a chamber board member for four years, including a year as president, said there is an immediate need for the new group.

“The goal for this is job creation and economic stimulus,” he said.

The chamber will be a key player in the task force, which he said should help direct growth in the right areas, and attract new employers. He foresees the task force looking at the community’s assets – such as the airport, the university district, and 200 acres of serviced industrial land that will be coming into the market – and investigating how they can be used to attract investment.

“This is an attractive place to live and work,” he said. “People want to come to Abbotsford, and stay in Abbotsford.”

Asaph started at the chamber office on Dec. 1.

He said one of the key challenges for the chamber is working with city hall, “a new mayor and a re-charged council” to ensure the business community thrives.

Asaph has been manager of Sunlife Financial in Abbotsford, and has lived in the community for 16 years. Having started in Surrey, he celebrated his 25th anniversary with the company on Nov. 5, and a month later began his new job with the Abbotsford chamber. Prior to becoming a financial adviser, he worked for 15 years in the federal government, his last position being census district manager.

“I never want to stop learning,” he said. “This (position) is a way to take the experience I’ve got, and put it into something.”

Asaph is a Rotarian, and serves as the Assistant District Governor for the three Abbotsford and two Mission clubs.

He is married and has a teenage daughter. An avid runner, he is a past, “and hopefully future,” marathoner.

The chamber used an outside consultant for the hiring process that offered the position to Asaph.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

More details emerge on mental health incident in Abbotsford on Sunday

APD officers assist mental health team for three hours yesterday, man sent to hospital with injury

Heritage Abbotsford seeks stories on places of ‘cultural significance’

Locations can include spiritual sites, family homes, landmarks and more

VIDEO: Abbotsford Agrifair’s Drive-Thru Safari debuts

Event draws well as families look for entertainment in COVID-19 era

Abbotsford Police respond to incident on Edgeview Place

Cul-de-sac closed for several hours after mental health situation with young man on Sunday

Fraser Valley Bandits clinch playoff spot with win

Bandits down Niagara River Lions 70-57 on Sunday, improve to 3-2

VIDEO: Otter pups learn to swim at B.C. wildlife rescue facility

Watch Critter Care’s Nathan Wagstaffe help seven young otters go for their first dip

Wildfire breaks out near Harrison Hot Springs

1.5 hectare fire is reportedly human caused

Michael Buble among 13 British Columbians to receive Order of B.C.

Ceremony will be delayed to 2021 due to COVID-19

U.S. border communities feel loss of Canadian tourists, shoppers and friends

Restrictions on non-essential travel across the Canada-U.S. border have been in place since March 2`

Rollout of COVID-19 Alert app faces criticism over accessibility

App requires users to have Apple or Android phones made in the last five years, and a relatively new operating system

Alleged impaired driver sparks small wildfire near Lytton after crash: B.C. RCMP

Good Samaritans prevented the blaze from getting out of control

B.C. First Nation adopts ‘digital twinning’ software to better manage territory

Software allows users to visualize what a mountain might look like if the trees on its slopes were logged

Most Read