Abbotsford Police officers will visit local elementary schools over the next few weeks to discuss pedestrian safety and to provide reflective tape that students can apply to their backpacks and other items. (Abbotsford Police Department photo)

Abbotsford Police launch pedestrian-safety campaign

‘Be Seen, Be Smart, Be Safe’ program aimed at elementary school students

The Abbotsford Police Department (APD), in partnership with the Abbotsford School District and ICBC, has launched its “Be Seen, Be Smart, Be Safe” campaign to promote pedestrian safety as children walk to and from school.

Over the next several weeks, APD officers will visit each elementary school to discuss the importance of pedestrian safety and to distribute reflective gear to students.

The officers will provide students with 3M reflective material and will demonstrate how to properly apply the material to school backpacks and/or other items they might carry to school daily.

Operations support branch Insp. Casey Vinet said the goal of the awareness campaign is to provide students with information to keep them safe while walking.

“As the weather changes and daylight hours decrease, pedestrians become more vulnerable. This is particularly true with children,” he said.

School district superintendent Kevin Godden said the district is pleased to be partnering with the APD and ICBC to educate students about the importance of pedestrian safety.

The APD had three kilometres (3,000 metres) of reflective tape – enough to provide one metre per child in elementary school.

The APD says the tape can be easily removed and will not damage any surface it is adhered to.

Visit for more information.

RELATED: Federal government seeks public feedback on pedestrian safety

RELATED: Be on the lookout for pedestrians as weather, daylight limits visibility: ICBC

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