Layne Magnuson

Avoid disappointment when buying a new car

Shopping for cars and trucks during “The Boxing Day Week"

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With slashed prices and sales at every turn, Boxing Day is a chance to reward yourself for surviving the holidays. The event has now expanded to a weeklong pandemonium of markdowns, and serves as the perfect opportunity to purchase larger items that generally don’t fluctuate too drastically in price – like a new vehicle. Layne Magnuson, President and General Manager at Magnuson Ford shares some tips for consumers when shopping for cars and trucks during this time of year.

“Boxing week in Canada has always been a time when people have gone out shopping for vehicles,” he says. “In our business, the ten days before Christmas can be quiet, so when Boxing Week rolls around everyone is ready to try and make up for the quiet period.”

Magnuson adds that at this time of year, dealerships are especially motivated to move their inventory. “Dealerships may step up and pay more for the trade-in, and the banks are a little more motivated to approve loans,” he says.

Most manufacturers also come up with additional programs to help dealers. For example, Ford just announced a bonus $750 Holiday Cash rebate, and the Costco Rebate of $1,000 will expire at month’s end.

As for tips on finding that perfect vehicle, Magnuson advises narrowing down your “must haves,” and says that sometimes you can end up with a better deal when you are able to take a vehicle that the dealership already has on the lot. Also, start online to narrow down your search, test drive before you purchase, and find a reputable dealer.

“Check dealerships BBB ratings online, look at the dealership’s Google Reviews, or visit their Facebook page to see what the dealership is all about as well,” he says. “Once you’ve narrowed it down, a call to the dealership and a conversation with someone can also be an indication of how things are going to go.”

As the story goes with Boxing Week every year, with the sales come the crowds.

“Be prepared for some delays, as it is priority to have everyone licensed and on the road prior to year-end,” says Magnuson. “Many dealerships can come up with gimmicky programs for Boxing Week, so remember, if the dealership is offering a Vegas trip or a cruise with your purchase, someone had to pay for that. It’s usually built into the sale price; don’t get so caught up in those types of things. Find a dealer that you are comfortable dealing with.”

This Boxing Day Week, go in to a dealership with a plan when searching for deals on wheels.

Sophie Sc

Check out the sales at Magnuson Ford, including a chance to win an exclusive meet-and-greet with Canuck’s rookie Jared McCann, as well as an autograph and photos with soccer star Sophie Schmidt. Magnuson Ford is located at 32562 S Fraser Way, or visit magnusonford.com for more information.

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