Campaign tackles stigma of Alzheimer’s

Annual walk for Abbotsford/Aldergrove-Langley raises funds and awareness

  • Jan. 25, 2013 5:00 p.m.

If a close friend told you she has dementia, would you avoid her for fear of being embarrassed by what she might say or do?

If you answered “yes,” you’re not alone.

According to a recent poll by Alzheimer’s Disease International, 40 per cent of people with dementia reported they had been avoided or treated differently after diagnosis.

It’s no surprise, then, that one in four respondents cited stigma as a reason to conceal their diagnosis, said Rose Puszka, a support and education co-ordinator for the non-profit Alzheimer Society of B.C.

That’s why the society has chosen “See me, not my disease. Let’s talk about dementia,” as the theme of the annual Alzheimer Awareness Month, which runs through January nationally.

The goal is to address myths about the disease, shift attitudes and make it easier to talk about dementia, Puszka said.

“Stereotypes and misinformation are what prevent people with dementia from getting the help they need and stop others from taking the disease seriously.”

For example, Alzheimer’s disease is more than having the occasional “senior moment” or losing your keys. It is a progressive degenerative brain disorder that affects each person differently. Sadly, it is fatal and there is no cure.

“Although one in three Canadians know someone with dementia, it is not discussed as openly as other chronic illnesses, so the prevalence is there but the conversation isn’t yet and that’s what we hope to address,” Puszka said.

Today, 747,000 Canadians have dementia, and 70,000 of those people are British Columbians. While dementia can affect people as young as 40 years of age, the risk doubles every five years after 65.

The number of Canadians with dementia is expected to double to 1.4 million in the next 20 years, including more than 177,000 British Columbians.

“By talking more openly about dementia, we can all help to increase awareness about the symptoms, encourage earlier diagnosis and provide support for families to have the confidence and skills for the journey ahead.”

To help change the conversation, Puszka said, area residents can do their part if they:

• Learn the facts about dementia. Help to dispel inaccurate information to change society’s attitudes and opinions towards people with the disease.

• Stop making jokes about Alzheimer’s which trivialize the condition.

• Maintain relationships with people with dementia at home, in the community or at work, especially as the disease progresses.

To learn more about the Let’s Talk About Dementia campaign, visit


Walk for Memories in Aldergrove


The annual Walks for Memories — the biggest fundraiser of the ASBC calendar — happens on the last Sunday of January, Alzheimer Awareness Month.

The 2013 Langley-Aldergrove-Abbotsford walk will return to the Aldergrove Athletic Park from noon to 3 p.m. on Jan. 27.

There is free parking, the Rotary Fieldhouse to provide shelter and facilities, and a variety of entertainment planned for children and adults.

There is no set walking distance but people are encouraged to exercise, mingle and enjoy a few hours in support of a great cause.

For more information and to support the walk, go to and click on the Langley, Aldergrove and Abbotsford link.

All money raised goes to research and to improving the lives of more than 70,000 British Columbians and their families who are suffering the effects of Alzheimer’s and other dementia.

Abbotsford residents wanting more information  about dementia and support services should contact area co-ordinator Jillian Armit at the Abbotsford Alzheimer Resource Centre, 214-2825 Clearbrook Rd., 604-859-3889.