A fan takes a photo of a band at a live concert. Photo by Terry Farrell

A fan takes a photo of a band at a live concert. Photo by Terry Farrell

Music industry feeling the effects of COVID-19 pandemic

Musicians, promoters and producers alike all reeling from cancellations, venue bans

The coronavirus disease 2019 (COVID-19) has affected virtually every industry in one way or another, and in that regard, the music industry is no different.

In fact, for the budding musicians still growing their portfolio and fan-base, the effects can be – and for some, already have been – devastating.

RELATED: Province bans large gatherings in battle against COVID-19

Vancouver Island MusicFest executive director Doug Cox is not only a concert promoter, but also a touring musician, as well as a record producer. He is experiencing the effects from all sides.

His scheduled tour with singer-songwriter Linda McRae that included shows in Washington, Oregon, B.C. and Alberta was cancelled mere hours after he spoke to Black Press.

“We just cancelled our entire tour due to Linda’s concerns over self-imposed quarantine,” he texted, shortly after a phone interview. “This included dates in Washington, Oregon, BC and Alberta – and I just lost a two-week recording project as a producer… someone who was coming to Courtenay from Argentina to record at my studio has the same concerns.”

Cox is no longer a full-time touring musician, but he empathizes with those who make their living playing the circuit venues. He said had this crisis happened 20 years ago, when he was on the road for eight months of the year, it would have been disastrous.

“It would have wiped me out, for sure,” he said. “It’s not only going to be devastating to musicians who are dependant on that money coming in, but if you are planning on making money on a tour, you’ve already put out a lot of money to book that tour… everything from updating your website to sending out press kits, phone bills, advertising… there’s a huge amount of money that goes out up front and a lot of that will never be recovered.”

In addition to the gigs, there are music conferences, where much of the networking is done.

“That’s where a lot of these artists get their work from; things like the Juno Awards, the Canadian Folk Music Awards have both been cancelled, and the [networking] that is done there is huge.”

And it’s not just the musicians. Cox said a lot of the venues will be hit hard as well.

“A lot of them operate day-by-day in terms of keeping their doors open. If they have to close down for two or three weeks, that’s saying good-bye to their staff, not having money to pay their bills… a lot of them are just going to give up, at this point in time.”

As Vancouver Island MusicFest is still a few months away (July 10-12), Cox is expecting the festival to go ahead. But he has had to postpone some of the ongoing concert series shows.

“We had to postpone both the John McLachlan Trio show (March 20) and the Irish Mythen show (March 28).”

Trent Freeman of the Juno Award-winning string quartet The Fretless said they just cancelled a handful of shows.

“So far we’ve had a tour of four shows [cancelled],” he said via phone from Toronto. “We’ve also had a couple of shows postponed. And we are looking at our April tour, which starts in Calgary and goes all the way to [Vancouver Island] – hopefully that one still goes on.

“At this point, we are looking week by week. There is already some stuff for the middle of May that has been cancelled, but that’s a rare case.”

Freeman said with the changes in the way consumers get their music these days, live shows are the only way for many musicians to make a living.

“I think every touring musician in my community is, if not affected, certainly concerned, about how long this will last,” he said. “Touring is sort of the last component that hasn’t been decimated by the lack of foresight within the music industry. Going out to play shows is … the most sustainable way to make a living now for sure.”

Freeman said while this is a big blow to the entire industry, he’s confident the majority of his peers will prevail.

“I do want to say all the artists I know are so creative – they wouldn’t really be able to make a living in the music industry without being so creative. Within the industry, especially in the circles I am in, there’s no obvious and easy path to income – it’s not like any other kind of job. We are always finding ways to adapt. So we will figure out another creative way [to get past this].”



terry.farrell@blackpress.ca

Like us on Facebook and follow us on Twitter

CoronavirusMusic

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Fraser Health issued an overdose alert on Jan. 21, 2021 after an increase in overdoses over the past week in Chilliwack associated with a “greeny-blue/turquoise down substance.” (Paul Henderson/ Chilliwack Progress file)
Fraser Health issues drug overdose alert in Chilliwack

Alert comes after increase in overdoses associated with ‘greeny-blue/turquoise down substance’

ds
Mission potbellied-pig sanctuary mourns death of beloved old hog named Roscoe

14-year-old, 800-pound pig was ‘quite a character,’ said owner Janice Gillett

Vancouver/Fraser Valley CoSA holds a webinar on Jan. 26 titled Staying Safe Online.
‘Staying Safe Online’ is subject of Fraser Valley webinar

Session on Tuesday, Jan. 26 is hosted by non-profit Circles of Support and Accountability

Competitors make their way through the course at the 2019 Canadian Cross Country Championships, which was hosted by Abbotsford in 2019. (File photo)
Abbotsford to host 2023 Canadian Cross Country Championships

Clearbrook Park last hosted the event in 2019, Ottawa hosting 2021 and 2022 races

A door is boarded up following a fire at Pho Xuan restaurant on Yale Road on Friday, Jan. 22, 2021. (Jenna Hauck/ Chilliwack Progress)
UPDATE: Early morning fire at vacant Chilliwack restaurant was deliberately set

Fire erupted north of the Yale Road overpass at Pho Xuan, which was permanently closed

Toronto Public Health nurse Lalaine Agarin sets up for mass vaccination clinic in Toronto, Jan. 17, 2021. B.C. is set to to begin its large-scale immunization program for the general public starting in April. THE CANADIAN PRESS/Frank Gunn
B.C.’s COVID-19 mass vaccinations expected to start in April

Clinics to immunize four million people by September

Chief Public Health Officer Theresa Tam speaks during a daily briefing in Ottawa. (THE CANADIAN PRESS/Adrian Wyld)
31 cases of COVID-19 variants detected in Canada: Health officials

Dr. Theresa Tam made announces 13 more variant COVID-19 cases in Canada

Daily COVID-19 cases reported to each B.C. health region, to Jan. 20, 2021. Island Health in blue, Northern Health green, Interior Health orange, Vancouver Coastal in red and Fraser Health in purple. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infection rate stays stable with 508 cases Friday

Vaccine delivered to more than 110,000 high-risk people

The District of Saanich’s communications team decided to take part in a viral trend on Thursday and photoshopped U.S. Senator Bernie Sanders into a staff meeting photo. (District of Saanich/Twitter)
Bernie Sanders makes guest appearance municipal staff meeting in B.C.

Vancouver Island firefighters jump on viral trend of photoshopped U.S. senator

School District 57 headquarters in Prince George. (Mark Nielsen, Local Journalism Initiative Reporter)
Prince George school district settles with sexual abuse victim

Terms were part of an out-of-court settlement reached with Michael Bruneau, nearly four years after he filed a lawsuit

Surrey provincial court. (File photo: Tom Zytaruk)
New COVID-19 protocols set for provincial courthouses

The new rules were issued on Jan. 21, and took effect immediately

Police in Vancouver looking for male suspect who allegedly spat and attacked a store manager for not wearing a mask, at 7-Eleven near Alma Street and West 10th Avenue just before noon on Dec. 17, 2020. (Vancouver police handout)
VIDEO: Man spits on 7-Eleven manager over mask rule, sparking Vancouver police probe

‘Unfortunately, the store manager sustained a cut to his head during the assault’

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The Vancouver-based SAR team successfully rescued two lost snowshoers off of the west side of Tim Jones Peak in the early morning of Monday, Jan. 19. (North Shore Rescue photo)
B.C.’s busiest SAR team raises alarm after 2021 begins with fatality, multiple rescues

‘People beyond ski resort areas of Seymour, Grouse, and Cypress go without cell reception,’ SAR warns

Most Read