FILE - In this Feb. 28, 2019 file photo, actress Lori Loughlin, center, poses with daughters Olivia Jade Giannulli, left, and Isabella Rose Giannulli at the 2019 “An Unforgettable Evening” in Beverly Hills, Calif. Loughlin and her husband Mossimo Giannulli were charged along with nearly 50 other people Tuesday in a scheme in which wealthy parents bribed college coaches and other insiders to get their children into some of the most elite schools in the country, federal prosecutors said. (Photo by Chris Pizzello/Invision/AP, File)

Lori Loughlin loses starring roles on B.C.-based Hallmark Channel films

Loughlin has not yet entered a plea in case accusing her of U.S. college bribery scam

The Hallmark Channel cut ties Thursday with favoured star Lori Loughlin, a day after her arrest in a college admissions scam put the family-friendly network and extended Hallmark brand in uncomfortable proximity to a national scandal.

“We are saddened by the recent allegations surrounding the college admissions process,” Hallmark Cards Inc., parent company of the Crown Media Family Networks group that includes the Hallmark Channel, said in a statement.

“We are no longer working with Lori Loughlin” and have stopped development of all productions with the actress for Crown Media channels, the statement said.

The company initially took a wait-and-see approach after a federal investigation of the scam involving more than 30 parents, many of them prominent, was revealed Tuesday. Loughlin and her husband, fashion designer Mossimo Giannulli, are accusedof paying bribes to gain their daughters’ college admissions.

Loughlin’s career and the Hallmark Channel were deeply intertwined. She’s been among its so-called “Christmas queens” who topline a slate of popular holiday movies, and also starred in the ongoing “Garage Sale Mysteries” movies and the series “When Calls the Heart.”

READ MORE: Lori Loughlin allowed to finish Langley film work, despite U.S. college bribery arrest

“It’s a feel-good, family values-type channel, and obviously scandal is the opposite of that,” said Atlanta-based market strategist Laura Ries.

There was more at stake than image. “When Calls the Heart” tapes in Canada, and a judge ordered Loughlin’s passport to be surrendered in December after grudgingly allowing her to cross the border for work until then.

Loughlin has not yet entered a plea in the case, and her attorney declined comment Wednesday after her first appearance in a Los Angeles federal court. Loughlin’s publicist declined comment Thursday on Hallmark’s decision to drop her.

The actress wasn’t exclusive to Hallmark. She’s reprised her role as Aunt Becky for Netflix’s “Fuller House” reboot of the popular series that originated in 1987 on ABC. But the sitcom represents a fraction of the streamer’s flood of programs, while Loughlin has occupied an increasing amount of Hallmark real estate since she starred in “Meet My Mom” in 2010.

She’s proved a reliable performer. Her 2018 holiday movie, “Homegrown Christmas,” was the most-watched non-sports cable program the week it aired. In February, the season six premiere of “When Calls the Heart” was watched by a series-best 2.5 million viewers, putting it behind only “The Walking Dead” in Sunday night cable dramas.

“They definitely have a formula and you do have to follow the formula. And if you don’t, they rein you back in and say, ‘You have to follow. This is our format, this is what we do,’” Loughlin said in an interview last year with The Associated Press about the Christmas movies.

She said the rigidity chafes a bit but called the result “heartwarming,” adding, “You go to bed and you don’t have any bad dreams.”

The New York City native with a sunny smile proved a good fit for the channel that specializes in romantic dramas and comedies with a wholesome touch, while her media-friendly personality allowed her to expertly tout her shows on her website and in TV appearances.

Then came Tuesday’s bombshell government allegation that Loughlin and her husband were among more than 30 parents who paid a consultant to ensure their offspring’s place in college with bribes and falsified exams. Prosecutors allege the couple paid $500,000 to have their daughters labeled as crew-team recruits at the University of Southern California, although neither is a rower.

Felicity Huffman (“Desperate Housewives,” ”American Crime”) was among the other prominent parents, including a lawyer, doctor and a venture capitalist, indicted in the scam.

Hallmark Cards, the Kansas City, Missouri, enterprise started in 1910, has moved quickly before to respond to any flare-ups, such as in when it removed a gift wrap from circulation after one person complained of seeing a swastika in its pattern.

Misbehaviour may be unusual in the Hallmark world but is nothing new for Hollywood, with the fallout from sex and other scandals affecting celebrities and companies. But the white-collar crime Loughlin is accused of is akin to that of another unlikely scofflaw: Martha Stewart, who was convicted in 2004 of obstructing justice and lying to the government about a stock sale.

“She lost trust,” said Robert Passikoff, president of Brand Keys, a New York-based brand research firm. So did her empire, despite Stewart’s efforts to separate her personal actions from it: “Wrong — you’re the brand,” he said.

While Stewart may exemplify her business, Loughlin wasn’t the only engaging star on Hallmark’s roster. “Full House” co-star Candace Cameron Bure and Lacey Chabert are among its popular holiday movie stars, and another emerged this year as Kellie Pickler’s “Christmas At Graceland” ranked as the most-watched entry.

“There are other actresses out there, whether they find or develop another to replace her,” said Ries.

Lynn Elber, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Dainty Dish signs off with Abbotsford School District

25-year partnership saw over 1.8 million lunches served; future of school lunch program unclear

Rolling with the punches: Abbotsford Mission Boxing Club finds new home

Club moves from Mission to Maclure Road in Abbotsford

Abbotsford Regional Hospital’s ER expansion still in the works

Deadline for construction proposals recently closes, but construction timeline unknown

Figures reveal spike in highway traffic jams between Abbotsford and Langley

Nearly one in 20 westbound vehicles between Abbotsford and Langley clocked at under 60 km/h

August agony: unlucky eighth month is busiest for Fraser Valley motorists

Serious slowdowns on Highway 1 are most common in August

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

Canadian high school science courses behind on climate change, says UBC study

Researchers found performance on key areas varies by province and territory

UPDATE: One dead after house fire in rural Maple Ridge

Dewdney Trunk Road closed, traffic being re-routed

Six inducted into BC Hockey Hall of Fame

The 26th ceremony in Penticton welcomed powerful figures both from on and off the ice

Highway 1 closed near Revelstoke

No estimated time for opening

CRA program to help poor file taxes yields noticeable bump in people helped

Extra money allows volunteer-driven clinics to operate year-round

RCMP investigate two shootings in the Lower Mainland

Incidents happened in Surrey, with a victim being treated at Langley Memorial Hospital

Recall: Certain Pacific oysters may pose threat of paralytic shellfish poisoning

Consumers urged to either return affected packages or throw them out

Most Read