Artist workshop coming to Reach Gallery Museum

Topics will include how to navigate the art industry

Pennylane Shen leads a workshop for artist on Oct. 15 at The Reach Gallery Museum.

Pennylane Shen leads a workshop for artist on Oct. 15 at The Reach Gallery Museum.

A workshop called Navigating the Art Industry takes place Saturday, Oct. 15 at The Reach Gallery Museum (32388 Veterans Way).

The event runs from 1 to 4 p.m. and will look at the challenges that artists face in trying to negotiate the complex and sometimes contradictory art world, and the importance of making strong connections in the art industry.

The seminar is designed and instructed by industry expert Pennylane Shen. It is for artists preparing to approach the commercial and public art industry, and ideal for fine artists of any media pursuing careers in the commercial Vancouver art market or looking to expand their exhibition repertoire.

Shen, who has taught courses in Vancouver, New York and Toronto, has condensed this introductory session from her 12-week course at Langara College, combining theory, industry experience and practical resources for the artists looking to take the next step in their careers.

The workshop will cover: presentation, approaching the Vancouver market, commercial gallery procedures and guidelines, alternative exhibition and marketing options, promotional development, and standard practices.

Shen has years of experience in one-on-one artist consultations, group seminars, writing and brand development, and has assisted many emerging and mid-career artists as they grow their profiles in the fine art industry.

Registration is required online at thereach.ca/events or by calling 604-864-8087.