Abbotsford Arts Council offers survival skills for artists

The Abbotsford Arts Council is launching the Art of Marketing, a new speaker series beginning on Feb. 23.

This monthly series highlights the key skills needed to grow as an artist, and features distinguished speakers who have mastered these skills. This educational series is open to the entire local arts community, and will address topics such as: social media, preparing for audiences, and various marketing and promotional techniques.

Learning the importance of professional development can often be overlooked as an artist. Being able to create awareness about your art, and business, comes from the knowledge and application of many difference skills. Whether it’s understanding how to promote yourself through various media platforms, or understanding the importance of branding and identity as an artist, this speaker series offers something for every artist. The Abbotsford Arts Council sees this series as an exciting opportunity for artists.

Kicking off the first “Art of Marketing” evening on Feb. 23 is Chris Tyrell, author of Artist Survival Skills and Making It: Case Studies of Successful Canadian Visual Artists. Tyrell is a professor at the Emily Carr University of Art and Design, and will be focusing on business, branding and common mistakes that artists make while planning their career.

Reserve a seat by purchasing tickets over the phone at 604-852-9358, or in person at the Kariton Art Gallery, 2387 Ware St. Tickets are $10 for Abbotsford Arts Council members and $20 for non-members.