Abbotsford-based company Handlers Equipment will raise funds for food assistance programs through the Canadian Foodgrains Bank during the months of May and June.
Salesman Joel Venema will donate $50 to the campaign for every Mahindra tractor sold during those months.
Mahindra will then match the donation, bringing the total to $100.
Handlers will match the combined donation, increasing the total to $200.
Funds are multiplied up to 4:1 by the Canadian International Development Agency, bringing the total to $800.
Last year, Handlers raised funds for the Food for the Hungry organization to provide cows and chickens to poverty-stricken countries.
For more information or to support the campaign, contact Joel Venema before June 30 by email at firstname.lastname@example.org or by phone at 604-850-3601 (ext. 225).