Abbotsford drivers are receiving heartfelt and colourful messages from kids reminding them to take extra care on the roads during the holiday season.
The messages are in the form of more than 1,000 paper bags decorated by middle and high school students as part of the Think of Me project.
The initiative is a partnership among the Abbotsford Police Department, BC Liquor Stores, the Abbotsford School District and ICBC.
The completed bags have been returned to local government liquor stores, where customers are receiving them with their alcohol purchases.
The idea is that they will see a road-safety message created by a child in their community and pause to think about the impact that drinking and driving could have.
According to ICBC, there are an average of 1,500 impaired-driving-related crashes in the Lower Mainland every year. Last year alone, these crashes killed 17 and injured another 860.