Jake Rudolph (right) has been named the new chair of Character Abbotsford Society. He is shown here with past chair Vijay Manuel. (Submitted photo)

Jake Rudolph (right) has been named the new chair of Character Abbotsford Society. He is shown here with past chair Vijay Manuel. (Submitted photo)

National character conference in Abbotsford

Event on Oct. 20, new chair named for local group

Jake Rudolph, Abbotsford’s deputy city manager and a Character Council member for the past four years, has been named the new chair of Character Abbotsford Society.

Vijay Manuel, past chair and a founding member, said this new appointment will bring Character Abbotsford to another level.

“Jake is passionate about caring for the needs of those who are most vulnerable in our community, an obvious fit for our organization,” Manuel said.

Rudolph believes communities need a strong character foundation in order to achieve their goals.

“I’m excited to take on this role within a movement that I believe in,” he said.

“If we are effective in building a foundation of respect, integrity, empathy, and service across the various sectors of our community we will see tangible and lasting results.”

Also on the board are: vice chair Shelly Avram, secretary Carla Danielsson, treasurer Bev Olfert, and Shairose Jinnah, Joanne Field and Cameron Friesen.

Character Abbotsford holds its second national conference on character this Friday, Oct. 20 at Abbotsford Senior Secondary. More than 300 people are expected to attend.

Keynote speakers are WestJet CEO Gregg Saretsky and Canadian Olympian Cassie Campbell.

Visit charactercanada.com for more information or to register.