The United Way of the Fraser Valley kicked off its 2011 campaign by announcing a big goal and hosting a pancake breakfast at Thunderbird Plaza, beside City Hall, on Thursday morning.
Between 350 and 400 people enjoyed the flapjacks.
Last year, the campaign exceeded its $750,000 goal, and brought in $776,779. This year, the bar has been raised to $825,000.
“It’s challenging, but realistic,” said United Way executive director Wayne Green. “If communities get behind it, it’ll be a slam dunk.
The organization does all of its fundraising for the year from September to November. They enlist companies, which encourage their employees to allow payroll deductions that go to the United Way.
The funds flow to 27 different charities and nine programs throughout the Fraser Valley. The three causes the United Way addresses are poverty, homelessness/affordable housing, and “ensuring that children six and under succeed.”
The breakfast was a classic United effort, said Lori Masse, the United Way’s director of resource development, with numerous businesses pitching in, and people donating their time.
Employers who would like to join the campaign should contact Masse at 604-852-1234. Individuals wishing to donate may be able to access a pledge form at their workplace; or mail a cheque to the United Way at Suite 201, 31667 South Fraser Way, Abbotsford, B.C., V2T 1T8; or visit the website www.uwfv.bc.ca.