Gerben van Straaten, the founder and CEO of the Netherlands-based World of Walas, speaks at the UFV Abbotsford campus on Friday, Oct. 18.

Gerben van Straaten, the founder and CEO of the Netherlands-based World of Walas, speaks at the UFV Abbotsford campus on Friday, Oct. 18.

Expert in sustainable communities to speak at UFV in Abbotsford

Gerben van Straaten presents Mission: Earth First on Friday, Oct. 18

Gerben van Straaten believes in a “fundamentally different approach” to sustainable urban development.

Drawing from 28 years’ experience in business, economics, and real estate, he travels the world sharing his “radical hope for the power of collective and collaborative efforts around community development” to tackle the Earth’s most pressing problems: climate change, poverty, and social injustice included.

Van Straaten, the founder and CEO of the Netherlands-based World of Walas, speaks at the UFV Abbotsford campus on Friday, Oct. 18 at 1:15 p.m. in building F, room 124.

He speaks on the topic of “Mission: Earth First.” Admission is free and the public is welcome.

Van Straaten founded World of Walas in 2010 amidst an economic crisis.

Almost a decade later – 25 companies strong, and with partnerships across Europe, China, Canada, and the USA – World of Walas finds innovative ways to (re)develop struggling cityscapes by looking at the social, cultural, ecological, and financial impacts.

Van Straaten is no stranger to B.C. or the Fraser Valley. He worked with the City of Chilliwack in the mid-2010s to generate ideas on how to re-purpose empty commercial spaces downtown, and owns the Dudoc Vancouver Centre for Sustainable Urban Design and Development.

He is also an active member of the International Earth Charter movement, author of Earth Charter Cities Manifesto, and a signatory partner of the United Nations’ Sustainable Development Goals.