Discovery Luncheon raises $28,000

Funds to go to BC Cancer Agency in Abbotsford

The BC Cancer Foundation’s 2015 Discovery Luncheon in Abbotsford on Nov. 3 raised $28,000 to support the BC Cancer Agency’s Personalized Onco-Genomics (POG) Program.

The third annual luncheon celebrated the importance of research at the BC Cancer Agency Abbotsford Centre and the future of cancer care through the latest advancements in treatment options.

“While over 26,000 British Columbians will be diagnosed with cancer this year alone, breakthroughs in research continue to increase our knowledge and provide new hope for patients,” said Erik Dierks, vice-president of Development at the BC Cancer Foundation.

The first and only program of its kind in the world, POG is leading the way to personalized medicine for patients in B.C.

Philanthropic support from the 2015 Discovery Luncheon will enable the program, one of the BC Cancer Agency’s most promising research initiatives, to uncover new treatment options that could greatly improve the quality of life for patients in Abbotsford and across the province.

Abbotsford businessman David Holmberg and his wife Lee lost their son, David Jr., to brain cancer five years ago.

Throughout the years, the Holmbergs’ support of cancer research has helped fuel the latest advancements at the BC Cancer Agency’s Abbotsford Centre. The couple donated another $5,000 at the Discovery Luncheon.

“The researchers at the BC Cancer Agency are so dedicated to what they do,” said Holmberg, himself a two-time cancer survivor himself. “Making a donation and supporting their work is absolutely vital in moving research forward.”