CIVL-FM, the community-based campus radio station based on the Abbotsford campus of the University of the Fraser Valley (UFV), has been awarded $50,000 for the implementation of “The Fraser Valley Music Awards and Promotion Initiative”.
These funds were made available by the Community Radio Fund of Canada (CRFC) under their Radiometres program, a program that aims to improve local programming, volunteer training and community members’ participation. It’s not the first time the station’s received funding from the CRFC; a total of $115,177 has been awarded over the past five years.
CRFC funding at CIVL has gone towards developing and sustaining local daily news content, operating its first ever fundraising drive, allowing UFV students to study where their fees go through survey statistical analysis and on air discussion. The station’s biggest grant until now, the Resource and Academic Development and Integration on Campus (RADIO Campus) Project, helped UFV students earn credit for their academic courses through contributing directly to regular CIVL operations.
With the funds received this year, the station will focus exclusively on working with local independent artists of all types and backgrounds to help provide them with a platform to promote their work through a local show, broadcast live on CIVL Radio, where awards, performances, and celebrity appearances help provide recognition and an engaging and effective way to promote and celebrate local music. It will also create a music compilation of Fraser Valley artists that will be circulated to promotional, media, and broadcast entities across the country.
“This project has the potential to be the most impactful and recognizable initiative CIVL has ever been involved in on any scale,” said CIVL station manager Aaron Levy.
For more information visit civl.ca.