Agrifair partners with UFV to complete market research

Information gathered from five focus groups

Richard's Racers pigs and ducks are among the attractions at the annual Agrifair in Abbotsford.

Richard's Racers pigs and ducks are among the attractions at the annual Agrifair in Abbotsford.

What better way to say thank you to University of the Fraser Valley (UFV) for partnering with Agrifair than to “pony up” free “Friday after 5 p.m.” fair passes for UFV students and faculty.

Agrifair runs July 31 to Aug. 3 at Abbotsford Exhibition Park.

To qualify for the free Friday pass, students simply need to show their valid UFV ID card.

If you are not a UFV student or faculty, there are other opportunities to win prizes, cash and free passes to the fair.

Twenty-five UFV Business 320 students worked hard conducting market research on the Abbotsford Agrifair.

They gathered feedback from five focus groups consisting of 15 to 20 participants,  and 402 completed online surveys and determined that Agrifair is an important part of the community.

After reviewing the hard work and survey results, Agrifair board of directors felt that the experience and partnership with UFV has been valuable.

Not only do they wish to show their gratitude to UFV through free passes, they are taking the results seriously and gearing up to deliver the peak fair experience that the public wants.

Fairgoers can expect to see lots of new action, such as the miniature chuckwagon races and midget wrestling.

The Cone Zone has expanded, and Battle of the Bands will crank up the community stage with lots of musical talent beginning Friday.

The interACTIVE venue is jam-packed with free to affordable interactive fun including mini-golf.

Three new popular food trucks include Dougie Dog (featured on Dragons’ Den) and more than five new food vendors.

Indulge in a gourmet “Bacon Bomb” or “Cheese’s Steak” sandwich at Cheese’s Crust Food Truck or sink your teeth into a Flameboyant rotisserie pork sandwich.

Take the family out for breakfast Agrifair-style and experience Hurricane Potato’s version of poached eggs over potato hash.

If you have a weakness for poutine, detour to Big Red’s Poutine food truck, or simply snack on a bag of kettle corn from Canadian Kettle Corn Extreme while you cruise the action on the fairgrounds.

For ample opportunities to win prizes, cash and free passes to the fair and to stay current on all the up-to-the-minute announcements, visit and follow “Abbotsford Agrifair & Mighty Fraser Rodeo” on Facebook.

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