An Abbotsford company is going pink to raise money for breast cancer research.
Alpha Concrete Pumping Ltd. recently purchased a new pump truck that they painted bright pink in honour of breast cancer awareness.
The side of the truck will include decals in honour of loved ones lost to cancer. More decals will be added if other lives are lost.
Alpha Concrete Pumping is also donating five per cent of net proceeds from every job site the truck is on to the BC Cancer Foundation for breast cancer research.
The company plans to choose a different cancer organization to honour each year.
The family-run business began in Abbotsford 12 years ago, and covers Boston Bar to North Vancouver.