The London Drugs at Highstreet shopping centre is among the two locations in Abbotsford participating in the Be Kind campaign to raise money for the Royal Canadian Legion Poppy Trust Fund. (Abbotsford News file photo)

The London Drugs at Highstreet shopping centre is among the two locations in Abbotsford participating in the Be Kind campaign to raise money for the Royal Canadian Legion Poppy Trust Fund. (Abbotsford News file photo)

London Drugs greeting-card campaign boosts legion poppy fund

Money raised in Abbotsford stays in the community to support veterans

London Drugs locations, including the two in Abbotsford, are participating in a new campaign to help the Royal Canadian Legion with donations to its annual poppy campaign.

While poppy boxes will still appear at the locations – as they do every year – the retailer is hoping to help raise additional funds for veterans through a new campaign in partnership with Carlton Cards.

Be Kind invites Canadians to send handwritten cards to friends, families, and neighbours to show appreciation and brighten their day.

The campaign will see a portion of sales from all Carlton or Papyrus greeting cards between Nov. 1 and 11 going directly to the Royal Canadian Legion Poppy Trust Fund.

RELATED: In-person poppy locations down, collection boxes increase in Abbotsford

“Now more than ever, people need to be reminded they are not alone,” said Clint Mahlman, London Drugs president and chief operating officer.

“Whether that is sending love to a friend or family member or showing your appreciation to a veteran whom you’ve never met, sending a personalized written message can be so meaningful – particularly at a time when social distancing has left many feeling isolated.”

Any donations made locally to the Poppy Trust Fund are used locally to help with a range of supports and services for veterans and their families.

This includes emergency funding, helping veterans get off the streets, completing benefit applications, and establishing and supporting programs to help tackle operational stress injuries.

“This fund is critical to the work we do across the country to help our veterans and we are thankful for the additional support this year,” said Thomas D. Irvine, dominion president of the Royal Canadian Legion.

London Drugs is located in Abbotsford at West Oaks Mall (32700 South Fraser Way) and Highstreet shopping centre (3122 Mt. Lehman Rd.).

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