Tourism a leader in job growth

Businesses look to fill 101,000 openings by 2020.

For some, a dream job would be a vacation planner  –  for themselves!

Vacationing in B.C. can take so many forms that it would indeed be a full-time job. The tourism and hospitality industry is an extremely diverse industry with over 400 different occupations – including occupations that lead to longer-term careers, as well as those that fit well for those seeking part-time work, like students or older workers who are not yet ready to retire.

British Columbia’s tourism industry will be a leader in provincial job growth as businesses look to fill 101,000 new job openings by 2020, according to a study of labour demand and supply by go2, the B.C. tourism industry’s human resource association.

The Tourism Labour Market Strategy, released in the spring of 2012 by go2, sets out the plan to recruit, retain and train the workers needed to keep pace with the growth projected for the industry. Nearly half of the 101,000 openings will be new jobs created by the tourism industry across the province, adding 44,220 more jobs to the provincial workforce by 2020. The other approximately 57,000 openings are due to replacements (i.e. retirements).

“The labour strategy co-ordinated by go2 is a key pillar of industry growth in the province. Without it, we simply wouldn’t have the skilled workers in place to deliver the visitor experience throughout B.C.,” says Lana Denoni, chair of TIABC, the Tourism Industry Association of British Columbia.

British Columbia’s location, bordered by the Rocky Mountains on the east and the Pacific Ocean on the west, makes it unique within Canada. Its mountain and coastal scenery, opportunities for summer sailing, winter skiing, and other activities such as fishing or sightseeing in coastal or inland waters or experiencing our vibrant cities all make us a world-class destination.

Abbotsford is also experiencing that tourism growth trend.

“On every front, Abbotsford is fast becoming a major urban centre; not surprisingly, tourism and hospitality development is a big part of this economic wave,” said Dan Stefanson, executive director of Tourism Abbotsford.

“Employment opportunities in our sector continue to expand, and more and more often, those jobs are full-time, well-paid positions. We hear continually from our more than 300 business partners that finding great staff is their single biggest challenge. They note that great employees are the key to positive customer experiences, and ultimately, the success of their business,” he added.

Tourism helps to diversify our economy and also brings new community services to permanent residents.

B.C.’s tourism and hospitality industry is now the single largest “primary resource industry” in the province, generating an annual real GDP of more than $6.4 billion in 2010, ahead of forestry, mining, oil and gas extraction, and agriculture.

Tourism and hospitality generated $13.4 billion in annual revenue in 2010. Overall, between 2004 and 2010, industry revenues grew by a total of 25.5 per cent, representing an average annual growth rate of 4.2 per cent.

The provincial government’s Gaining the Edge: A Five-Year Strategy for Tourism in British Columbia targets revenue growth of five per cent a year that will top $18 billion in tourism spending by 2016.

The fastest growing sectors for tourism job growth over the next decade are expected to be recreation and entertainment and travel services.

There are an estimated 17,943 tourism-related businesses across the province, employing about 260,000 workers, or 10.8 per cent of B.C.’s total labour force of 2.4 million people.

More than 80 per cent of tourism’s new job openings are projected to come in food and beverage services (43,410 openings), recreation and entertainment (20,530 openings) and the accommodation sector (18,920 openings).

“After several years of slow labour growth, the tourism industry is poised to expand,” said Arlene Keis, chief executive officer of go2. “Labour shortages are already being felt in places like Northern B.C., the Thompson Okanagan and in the Rockies regions. By 2016, the crunch will be more acute throughout the province.”

“The tourism industry often provides people with their important first job and sets them on their career path,” said Keis.

“Tourism is also the largest employer of youth, with one in four British Columbians under the age of 24 working in the industry.

Just Posted

Dancers from the Sts’ailes First Nation perform the eagle dance at a welcome banner dedication ceremony on Thursday, June 10. “Ey Swayel” is a Halq̓eméylem term translated as ‘a good day.’ (Adam Louis/Observer)
VIDEO: ‘A good day’ for Agassiz school as Sts’ailes welcome banner is dedicated

Banner hangs above the school’s entrance, welcoming students, staff and visitors

Missing Abbotsford man Adam Hobbs was found deceased on Thursday evening (June 17).
Body of missing Abbotsford man Adam Hobbs found

Hobbs was reported missing Monday after leaving his job site in Langley

UFV athletes were honoured for their strength and perseverance during the pandemic. (UFV photo)
Fraser Valley athletes recognized in year without sports

UFV Cascades athletes honoured for strength shown during the pandemic

Abbotsford council has given permission for Chilliwack to use the JAMES wastewater treatment plant for the disposal of trucked liquid waste until the end of September.
Chilliwack gets exemption to Abbotsford bylaw prohibiting liquid waste from other cities

Process in place until September while new facility under construction in Chilliwack

There were a total of 182 deaths of trumpeter swans at Judson Lake over the past winter, according to the Save the Swans website. The lake has the heaviest lead concentration of any known lake, the website states. (PHOTO: savetheswans.ca)
Abbotsford man starts petition, saying lead shot is killing waterfowl in Judson Lake and beyond

Farmer Kevin Sinclair says local lake is ‘poster child’ for swans’ deaths from lead poisoning

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 charged, suspect at large in killings of B.C. brothers linked to gang activity: RCMP

Kamloops brothers Erick and Carlo Fryer were found deceased in May on a remote Okanagan road

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

A search is underway for a 75-year-old fisherman who went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search continues for angler missing between Port Angeles and Victoria

Canadian, U.S. Coast Guard searching for 75-year-old man reported missing Thursday evening

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read