People wait in line to buy televisions as they shop during an early Black Friday sale at a Best Buy store on Thanksgiving Day Thursday, Nov. 22, 2018, in Overland Park, Kan. (AP Photo/Charlie Riedel)

Stores usher in Black Friday with easier ways to get deals

They’re offering new ways for shoppers to get deals online and in the store easier and faster in the age of instant gratification.

Retailers aren’t just ushering the official start of the holiday season with the usual expanded hours and fat discounts on big TVs and toys.

They’re offering new ways for shoppers to get deals online and in the store easier and faster in the age of instant gratification.

Walmart introduced a digital map on its mobile app to make it easier for shoppers to find an item’s exact location in the store. Kohl’s has a new feature on its mobile app that lets customers take photos of products anywhere and find similar items at the department store. And customers, frustrated with long checkout lines, can check out at Walmart and other stores with a salesperson right on the spot.

Shoppers are also facing new free shipping options. Target leapt in front of Walmart and Amazon to offer two-day free shipping for the holidays without any minimum purchases. Online leader Amazon followed, dropping its $25 minimum. Walmart is still sticking with its $35 threshold.

“Retailers are pulling out all the stops to get shoppers earlier with online deals and using online to push shoppers in the store,” said Marshal Cohen, chief industry adviser at the NPD Group, a market research group. “I think overall spending will be decent.”

Macy’s was pushing such door buster deals as 70 per cent discounts on cookware and 40 per cent off of boots. As of early morning Friday, Macy’s Herald Square, which opened all night, had a steady stream of shoppers, mostly tourists.

“We got here at 4:30 a.m. We couldn’t go to sleep so we went shopping,” said Shane Wilson, who arrived in Manhattan from London on Wednesday. She was buying shoes and boots at 40 per cent off. She said her next stop was Bloomingdale’s.

Nicole Battini, from Bologna, Italy showed up with a friend at Macy’s at 5 a.m. after a night of clubbing. Battini, who arrived in New York earlier this week, was looking for shoes, a handbag and a coat. Then she said she was going to sleep.

“Tomorrow, we go back to clubbing,” she said.

Read more: Going to the U.S. for Black Friday? Here’s what you need to know

Read more: ‘Bait and switch’ warning ahead of Black Friday and Cyber Monday

Still, Black Friday isn’t what it used to be. It has morphed from a single day when people got up early to score door busters into a whole month of deals. Many major stores, including Walmart, Best Buy and Macy’s, start their blockbuster deals on Thanksgiving evening, which has consequently thinned out the crowds.

Black Friday is nonetheless expected to be the biggest shopping day of the year, according to ShopperTrak, a technology company. And analysts say Black Friday sales should be even bigger than a year ago. They are expected to hit $23 billion on Friday, up from $21 billion during the same year-ago period, according to MasterCard SpendingPulse, which tracks all forms of payment, including cash.

With the jobless rate at a five-decade low of 3.7 per cent and consumer confidence at an 18-year high, analysts project healthy sales increases for November and December. The National Retail Federation, the nation’s largest retail trade group, is expecting holiday retail sales in November and December — excluding automobiles, gasoline and restaurants — to increase as much as 4.8 per cent over 2017 for a total of $720.89 billion. The sales growth marks a slowdown from last year’s 5.3 per cent, which was the largest gain since 2010. But the figure is still healthy.

Adobe Analytics, which analyzes visits to retail websites, predicts a 15 per cent increase in online sales to $124.1 billion for November and December.

Adobe said late Thursday that Thanksgiving should reach a record $3.7 billion in online retail sales, up 29 per cent from the same year ago period. As of 5 p.m. Thursday, shoppers spent $1.75 billion online, a nearly 29 per cent increase from a year ago. It expects $38.0 billion will have been spent online between Nov. 1 through Thursday, a nearly 19 per cent increase from a year ago.

Target said early Friday morning that more shoppers shopped using the Target app, ordering more than double compared to last year. Overall, shoppers bought such big ticket items as TVs, iPads, and Apple Watches. Among the most popular toy deals were Lego, L.O.L. Surprise from MGA Entertainment and Mattel’s Barbie. It said gamers picked up video game consoles like Nintendo Switch, PlayStation 4 and the Xbox One.

Amazon in the U.S. is expected to outgrow the market and capture up to half of all e-commerce sales by the end of the year, according to consulting firm Bain & Co.

Joseph Pisani And Anne D’Innocenzio, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Signs at a new COVID-19 testing and collection centre at 14577 66th Ave. in Surrey. It was relocated from an urgent primary care centre near Surrey Memorial Hospital. This new centre allows for up to 800 tests per day, which is 550 more than the previous centre, according to Fraser Health. (Photo: Lauren Collins)
More than 200 new COVID-19 cases linked to Fraser Health region: Dr. Henry

Provincial health officer appeals to people to keep gatherings small

/ Kevin Mills Photo
BC NDP leader tours through downtown Mission

John Horgan talked to local business owners, accompanied by candidates Pam Alexis and Bob D’Eith

Mia Gill, with cousin Gavin Nahal, presents a cheque of just over $1,400 for the pediatrics unit at Abbotsford Regional Hospital. (Submitted photo)
Teen presents birthday cash to Abbotsford Regional Hospital for 8th year

Mia Gill has been donating to pediatrics unit every year since 2013

Jodie Fedun said her brother Jarrett Whitford hasn’t been heard from since early September, and his bank card was last used in Hope. (Submitted/Facebook photo)
Police spot missing Alberta man on video, in Hope

Family have not heard from Jarrett Whitford, 31, since early September

The Vancouver Canucks and Abbotsford’s Jake Virtanen have agreed to a two-year deal with an average annual salary of $2.55 million. (@Canucks Twitter photo)
Abbotsford’s Jake Virtanen, Vancouver Canucks agree to two-year deal

Two sides avoid arbitration, Virtanen will receive average annual salary of $2.55 million

Montreal Canadiens head coach Claude Julien gives instructions during practice in Brossard, Que., Tuesday, July 14, 2020. THE CANADIAN PRESS/Ryan Remiorz
Julien energized by Canadiens’ busy off-season: ‘I expect us to make the playoffs’

Julien energized by Canadiens’ busy off-season: ‘I expect us to make the playoffs’

Actor Ryan Reynolds surprised a Shuswap family with a special birthday message to their son who was worried he’d be alone on his 9th birthday on Nov. 24. (Tiffanie Trudell/Facebook)
Ryan Reynolds text almost gives away Shuswap boy’s birthday surprise

Deadpool actor helps remind eight-year-old Canoe resident he’s not alone

Vancouver police reactivated the search for Jordan Naterer Thursday Oct. 22. Photo courtesy of VPD.
Mom of missing Manning Park hiker believes her son is waiting to come home

‘He’s going to come out of a helicopter and say ‘what took you so long?”

Environment Minister George Heyman, Premier John Horgan and Energy Minister Michelle Mungall announce that B.C. Hydro is proceeding with construction of the Site C dam, Dec. 11, 2017. (Tom Fletcher/Black Press)
Site C actions, costs won’t be known until after B.C. election, Horgan says

Peace River diverted for construction of reinforced dam base

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

One of the squirrels who ended up having their tails amputated after getting them stuck together with tree sap. (Facebook/Wild ARC)
Squirrels recovering from tail amputation after sap situation near Victoria

BC SPCA Wild ARC says squirrels will be released back into wild, fifth sibling was euthanized

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read