Left to right: Roswitha and Helmut Mueller with Lola and Byron Hall. Owners of the Honda Way.

Left to right: Roswitha and Helmut Mueller with Lola and Byron Hall. Owners of the Honda Way.

Loyalty goes and travels a long way

As a result of the growth and demand for Honda product, The Honda Way will build a new store in Abbotsford

The relationship was fostered as far back as 1997 when Helmut and Roswitha Mueller were travelling west, back to their home in 100 Mile House, from a trip spent in the big city of Vancouver. As they were driving into Abbotsford, in their Toyota Sienna mini van, they spotted the big sign of the Fraser Valley Auto Mall. As they approached the east bound exit and being the adventurous type of travellers, the Muellers made the quick decision to investigate the auto mall and take a break on the way home.

It did not take long for them to round the ‘loop‘ and discover a brand new Honda Odyssey, sitting in the west end of the mall at The Honda Way. The rest, as they say, is history!

Since the inaugural trip in 1997 and their purchase of the Odyssey, the Muellers have acquired 13 new Honda’s in Abbotsford, ranging from Ridgelines, Pilot’s and their new favorite, the CRV! As the family’s needs changed, their vehicles followed suit. Just this past week, they traded their 2012 CRV for a new 2015 model with all the new bells and whistles. This now makes their thirteenth consecutive Honda from The Honda Way!

Not stopping there, the Muellers have recommended The Honda Way to close friends after sharing their experience of ownership and satisfaction. As a result, the dealership has sold an additional 4 vehicles for a total of 17, through the Mueller endorsements!

Not bad for a tiny Honda store which started with grass roots and a small lot off of South Fraser Way in the late 80’s and making the strategic move to its present location.

“The vision and practicality of moving to a 44 acre site in the Fraser Valley Auto Mall with freeway visibility and access, was the stimulus and a factor to our relationship with the Mueller’s,” says Byron Hall, Dealer Principle at The Honda Way. “Without it, the Mueller’s may have passed us by!”

As Helmut states, “Our loyalties to The Honda Way started immediately after our initial purchase. Given we live 200 miles away, they always under promised and over delivered to our complete satisfaction! We knew immediately this was a dealership offering great value, employing professional and extremely helpful staff. The owners, Byron and his wife Lola, have become our friends over the years and when we bring in our vehicles for service and maintenance, we make a point of getting together with them! “

Given the fact the Mueller’s live 400 kilometers north of Abbotsford and do all of their maintenance and servicing at The Honda Way, presents a strong testament to the service team and commitment to customer satisfaction.

“It may seem like coincidence, but every time we bring our Honda to their store for regular maintenance, we seem to leave with a Lola Hall chocolate cake,” says Roswitha with glee!

“We are treated like royalty by managers, Roy and Michelle and their entire service team.

It makes our decision easy to continue buying new vehicles, knowing we are essentially treated as extended family and part of their store!”

“It’s customers like the Mueller’s that make us who we are today and we are forever thankful,” says Brian Choo, General Manager. “Our success and growth is forever tied to our strong brand and our goal to provide an exceptional experience in everything we do.”

As a result of the growth and demand for Honda product, The Honda Way will build a new store offering the best of all facets for any vehicle buying experience.

Shoppers and owners alike will see an expanded showroom, service department and all the modern conveniences customers deserve and expect, heading into the future. Watch for more details and exciting plans with their new footprint at the main entrance to the Fraser Valley Auto Mall.

“If all goes according to plan, the eighteenth Mueller Honda may be delivered sometime in 2016 from our new facility,” says Byron with a smile!