Farmers markets are becoming tourist attractions as well as supporting local food production. (Black Press files)

B.C. farm markets look to expand tourist trail program

Coupons give low-income people access to fresh produce

It worked for B.C. wineries, and it’s working for farmers’ markets.

B.C.’s Farm Market Trail has been successful in its first phase of agri-tourism marketing, a 20-stop tour of the Kootenay Rockies and Columbia Basin region, and hopes to develop similar tours in the rest of the province.

The B.C. Association of Farmers Markets made its pitch for marketing support to the B.C. legislature finance committee as its tour wound up in Surrey on Thursday. Association executive director Heather O’Hara said creating winery-style tours is the next step for the association, which has members doing individual tourism promotion across the province.

The association has 23 members in the Kootenay Rockies, four in the Cariboo-Chilcotin Coast region, eight in the Fraser Valley, 20 in Metro Vancouver, 14 in northern B.C., and 27 in the Thompson-Okanagan.

Its biggest membership region, with 32 farm markets, is Vancouver Island and the Gulf Islands, home of Saanich farmer-turned-Agriculture Minister Lana Popham. Popham has been aggressively promoting local food production, reviving the Buy B.C. marketing campaign and pushing for more locally sourced produce for health facilities and other provincial operations.

Another program delivered by the association is nutrition coupons for low-income seniors and families, allowing them to socialize and shop at farmers markets. Supported by donations from local farmers and other private supporters, the program started in 2007 with funding from five regional health authorities.

With direct support from the health ministry since 2012, coupons are now distributed in 57 communities and is expected to reach 3,900 households this year.

O’Hara told MLAs the program has a budget of $1.4 million this year, and would like to double its size to get the best local nutrition to people who can’t afford it.

The finance committee toured the province in recent weeks to hear a wide variety of appeals for provincial support. Its recommendations go to Finance Minister Carole James for consideration in the next B.C. budget, to be presented in February.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Injuries, 90-day licence suspension after Hwy 11 crash in Abbotsford

Drivers spotted ‘exhibiting poor driving skills’ 20 minutes before crash, police say

Pacific Pro Wrestling returning to Abbotsford on May 11

Wrestling with Homelessness event raising funds for Cyrus Centre

Smuggler’s Inn owner, charged with smuggling people into Canada, granted bail

Robert Joseph Boule ordered to turn away anyone indicating a plan to enter Canada illegally

Job market to remain tight in coming years: report

Conference Board of Canada predicts region’s unemployment rate to remain below five per cent

Four units damaged in Abbotsford apartment fire

Quick action from fire rescue service halted blaze from spreading beyond two damaged units

VIDEO: Large dust devil swirls through town in B.C.’s interior

Residents look on as column climbs about 90 feet into the air

Port Moody mayor accused of sexual assault has first court appearance

Rob Vagramov’s case was adjourned to May 29

RCMP arrest B.C. man following threatening Vaisakhi Facebook post

Post made reference to pressure cooker bomb at massive Surrey parade

Second dump site of Dungeness crab discovered in northern B.C.

DFO confident new site related to larger April 2 dump

Northern B.C. high school student reaches 100,000 followers on YouTube

Voice actor, animator, Jericho Fortune has more than 30-million views on his channel GTAGAMER222

Handcrafted paper gowns on display in Vancouver

Langara students designs inspired by esigners such as Versace, Dior and Gucci

University mourns student who died in B.C. canoeing accident

Andrew Milner, 19, was in his second year with the University of Calgary’s basketball program

B.C. woman pleads for people to stop stealing daffodils meant to honour cancer victims

Cynthia Bentley honours memory of those lost to cancer by planting 100 daffodils each year

Most Read