A new campaign by Tourism Abbotsford is encouraging people to share local experiences and places. Shown here is Ellwood Park. (Abbotsford News file photo)

Eat Play Love Abby campaign underway

Public encouraged to discover and share experiences about Abbotsford

Tourism Abbotsford has launched Eat Play Love Abby – a campaign designed to engage the senses and highlight Abbotsford’s greatest strengths.

Residents and visitors are encouraged to discover something new about Abbotsford by exploring the city’s music and art, adventure and sport, and agriculture and culinary scenes.

“We are aiming to build, and deliver, on the 360-degree visitor experience by reflecting on the diversity and spirit of our community, and energizing our businesses and residents to help service our visitors,” says Craig Nichols, executive director of Tourism Abbotsford.

Eat Play Love Abby is an evolution of Tourism Abbotsford’s previous summer campaign, 107 Days of Summer, which ran for 13 years. Similarly, the campaign categorizes “what there is to do in Abby.”

Printed booklets are available at the Tourism Abbotsford Visitor Centre, at Abbotsford hotels, and at various other locations, such as the Abbotsford International Airport, Tradex and Sevenoaks Shopping Centre.

The Eat Play Love Abby booklet can also be downloaded at eatplayloveabby.ca.

People are encouraged to share special moments by using the hashtag #EatPlayLoveAbby on social media posts.