Alpha Concrete Pumping in Abbotsford has painted its new pump truck bright pink in honor of breast cancer awareness. The company is also donating money to breast cancer research. (Submitted photo)

Alpha Concrete Pumping in Abbotsford has painted its new pump truck bright pink in honor of breast cancer awareness. The company is also donating money to breast cancer research. (Submitted photo)

Abbotsford company paints truck bright pink for breast cancer awareness

Alpha Concrete Pumping also raising money for medical research

An Abbotsford company is going pink to raise money for breast cancer research.

Alpha Concrete Pumping Ltd. recently purchased a new pump truck that they painted bright pink in honour of breast cancer awareness.

The side of the truck will include decals in honour of loved ones lost to cancer. More decals will be added if other lives are lost.

Alpha Concrete Pumping is also donating five per cent of net proceeds from every job site the truck is on to the BC Cancer Foundation for breast cancer research.

The company plans to choose a different cancer organization to honour each year.

The family-run business began in Abbotsford 12 years ago, and covers Boston Bar to North Vancouver.

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