Business

Sevenoaks wins industry award for Project Happy campaign

Sevenoaks Shopping Centre has won a silver award at the International Council of Shopping Centres Maple Leaf Awards in the advertising category, for the campaign Project Happy.

The advertising category recognizes strategic communications that advertise a shopping centre or company to its target market. Project Happy was developed as a result of a research study and the need to re-brand the centre. The new branding campaign, targeted at females and families, was upbeat and featured fun new imagery, designed to make those who visited Sevenoaks Shopping Centre happy.

Professional recognition for this program was given to Tricia Dumouchel, marketing director for Morguard Investments.

ICSC announced the winners during a ceremony at its Canadian convention in Toronto. In addition, all gold award winners are automatically entered to win ICSC’s VIVA Best of the Best Award. They will be presented during ICSC’s annual convention, RECon, taking place in May 2013 in Las Vegas.

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Prince Rupert LNG plant, pipelines get B.C. certificates
 
Geothermal pitched as alternative to Site C dam
 
B.C. government pitches LNG spinoffs
Business Excellence Awards presented in Abbotsford
 
Judge tosses contempt charges against oil pipeline protesters due to GPS errors
 
Order made to determine if man not criminally responsible for standoff
Home is where her art is
 
Winter Magic
 
New Westminster Mayor Wayne Wright rides off into the sunset

Community Events, November 2014

Add an Event


Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Nov 28 edition online now. Browse the archives.